25 in ’24: Isuzu keeps truck sales reign in PH for 25 years straight

MANILA: Isuzu Philippines Corporation (IPC) has maintained its supremacy in the local truck segment for 25 years.

As stated in the Chamber of Automotive Manufacturers of the Philippines Incorporated -Truck Manufacturers Association joint report, the Japanese truckmaker’s arm in the country sold 4,591 units in 2024 — cornering 41-percent share of the market.

With its performance, the company has secured its newest Triple Crown achievement by being the leader in all three categories: light-, medium-, heavy-duty.

Per IPC, the latest milestone serves as to its “unwavering commitment to quality, reliability, and customer satisfaction.”

IPC's 2024 sales summary

Light duty

The firm’s strong retail output was led by the N-Series light-duty truck offerings, which is Isuzu’s strongest nameplate for almost three decades.

A total of 2,812 examples were handed over to customers last year — which represents 43-percent share of Category III.

 

According to IPC, the model’s success can be attributed to its fuel efficiency, durability, versatility, and advanced safety features.

N-Series key features

Here are the Isuzu N-Series’ notable features:

• Powerful and efficient powertrain: the Isuzu N-Series comes with a Blue Power Euro 4 technology, ensuring low emissions, fuel efficiency, and compliance with environmental regulations.
• Versatile configurations: The product can be had in various body applications such as:

Dropside	Refrigerated van
Aluminum van	Fire truck

• Advanced safety features: Rigid chassis frame with crash safety cabin design for driver and cargo protection.
• Driver comfort and convenience: Ergonomic cabin design, adjustable seating, and modern dashboard features for better driving experience and reduced fatigue during long hauls.

An automated manual transmission version of the truck (called the N-Series Smoother) is already available in the Philippines.

"The Isuzu N-Series continues to be the top choice for Filipino businesses due to its unmatched combination of durability, fuel efficiency, and adaptability to various business applications," IPC President Tetsuya Fujita said.

"We are proud that our light-duty trucks have remained a staple in the industry, providing dependable solutions that help businesses grow and thrive," he added.

Medium, heavy duty truck retail performance

As mentioned earlier, the truck distributor is also the leader in the medium- and heavy-duty truck categories last year.

Here is IPC’s retail performance in the said segment:

Division	Vehicle sales (from Jan.-Dec. 2024)	Market share (in percentage)
Category IV (Medium-Duty Trucks and Buses)	1,534	40
Category V (Heavy-Duty Trucks)	245	33.2

IPC’s strength in the medium-duty truck division is the F-Series models that cater to logistics, cold chain, and industrial hauling needs (markets that have grown significantly over the years).

“Isuzu Advantage”

Complementing the popularity of its trucks, IPC also credited its success to its aftersales services and customer support collectively known as the "Isuzu Advantage."

This comprehensive support system offers:

• Nationwide Dealer Network: Isuzu ensures accessibility and convenience for customers, that to its more than 48 dealerships located nationwide
• Nationwide Parts Availability: The company also has a 6,000 square-meter parts warehouse facility that ensures fast and efficient delivery to all dealerships— reducing downtime while increasing productivity.
• Isuzu Mobile Medic Trucks: A unique service initiative that dispatches fully equipped mobile service units to remote areas, providing emergency repairs and maintenance services on-site.
• Japanese Service Field Engineers: IPC deploys expert Japanese truck engineers to assist businesses in customizing their trucks according to specific operational requirements, offering tailored solutions that enhance efficiency.
• Specialized Driver, Mechanic Training Programs: Isuzu offers comprehensive training sessions to ensure that truck operators and mechanics are well-versed in vehicle operation, maintenance, safety protocols and eco-driving, enhancing the lifespan of their fleet.
• Quality Body Applications from Authorized Builders: Isuzu collaborates with certified body builders to ensure that truck bodies are manufactured to the highest quality standards, perfectly suited for various business applications.

"Our commitment goes beyond selling trucks; we are dedicated to being a reliable partner for our customers by offering comprehensive aftersales support that ensures their trucks remain in optimal condition throughout their lifespan," Fujita noted.

"We will continue to provide our customers with exceptional service, ensuring that Isuzu remains their 'Responsible Partner' for years to come."

Moreover, Fujita thanked its customers for their continued patronage and trust in the Isuzu brand.

“Your support has been instrumental in achieving this milestone, and we promise to continue delivering reliable, durable, and innovative transport solutions that drive your businesses forward."

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