5 Kia models bag honors at 2023 Consumer Guide Automotive Best Buy Awards

Kia shared that it has received numerous accolades in the latest 2023 Consumer Guide Automotive Best Buy Awards, making it the brand that received the most recognitions for the said award-giving body this year.

In a statement, the Korean automotive marque said that the models that won the awards were Soul, Seltos, Sportage, Sorento and EV6.

To note, the Seltos, Sportage, and Sorento are currently being retailed by Kia Philippines while the EV6 is expected to be official introduced to the local market this month.  Meanwhile, the Soul was offered in 2009 under a  different distributor, but was dropped from the lineup eventually.

The Kia Soul got the Best Buy honor for the ninth straight year in the subcompact crossover category, and third year in a row for the Seltos in the same segment. The all-electric EV6 and 2023 Sportage were hailed compact crossover winners, and Sorento was recognized in the midsize crossover category.

“From rugged SUVs to capable crossovers and innovative EVs, Kia’s comprehensive lineup delivers the world-class design, outstanding quality, and cutting-edge technology today’s discerning buyers are looking for,” Kia America Chief Operating Officer and External Vice President Steven Center was quoted as saying.

“Being the most awarded brand in Consumer Guide’s 2023 Best Buy Awards is another transformational moment for Kia as we pursue our mobility leadership goals.”

Kia noted that since 1967, the Consumer Guide Automotive team employed a “rigorous and comprehensive evaluation process” to identify the vehicles worthy of serious consideration by consumers. The assessment criteria for each vehicle in the awards are the following: price, features, performance, accommodations, fuel economy, reliability records, and resale value.

“Kia’s growth as a transportation innovator has been exciting to watch. The breadth and depth of the brand’s product lineup includes something for almost every consumer, from value to luxury, with a healthy dose of sportiness, too. In every popular segment, Kia offers a must-drive model for shoppers to consider,” said Consumer Guide Automotive publisher Tom Appel, who led the editors’ selection process for this year’s list.

Photos from Kia, Ruben D. Manahan IV

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