Hyundai and Marvel Studios have teamed up for the Korean automaker’s “Question Everything" campaign to hype up the all-new 2022 Hyundai Tucson.
The co-branded initiative features the latest iteration of the SUV cars with Marvel characters from four different Disney+ series. The newest creative developed and produced by Marvel Studios within the worlds of The Falcon and The Winter Soldier, Loki, WandaVision, and What If…?.
Hyundai Motor America CMO Angela Zepeda said that the partnership further showcases the development of the newest offering.
“The Marvel Cinematic Universe has captivated audiences and it’s an incredible opportunity to utilize their characters and storylines with custom creatives for the all-new Tucson,” Zepeda was quoted as saying.
“This promotional partnership elevates our biggest launch campaign ever which showcases how we questioned every detail and assumption when developing the 2022 Hyundai Tucson — resulting in our most innovative and technologically advanced vehicle to date.”
Meanwhile, Walt Disney Senior Vice President of Partnership Marketing Mindy Hamilton expressed pride over the latest project, describing it as a “sophisticated, compelling creative.”
“We were dedicated to creating custom content calibrated to the precise needs of Hyundai,” said Hamilton. “We scripted, produced and managed creative for all three spots — a point of differentiation in the marketplace. The result is a sophisticated, compelling creative campaign that we’re incredibly proud of and believe will resonate with Marvel fans.”
Elizabeth Olsen, Anthony Mackie, and Tom Hiddleston star in their own series-specific vignettes. The creative will appear in a one-minute long cross-Disney spot, a 30-second Marvel compilation and unique 15-second and 6-second ads running across linear TV, streaming, digital and social.
“The campaign features Sam Wilson appearing for the first time as Captain America since the conclusion of The Falcon and The Winter Soldier and Wanda Maximoff returning to the classic TV sitcom-inspired world of WandaVision. Fans will also get a glimpse of what happened to Loki after the events of Avengers: Endgame and before he embarks on the mysterious journey featured in the new Disney+ series Loki that launched on June 9. Later this summer, Hyundai and Marvel Studios will release additional creative inspired by What If…?, Marvel Studios’ first animated series,” Hyundai mentioned in its press statement.
Photos from Hyundai
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