Bentley US to launch ‘Extraordinary Journeys’ content series

Bentley Motors recently announced the launch of its five-part content series dubbed “Extraordinary Journeys.”

The integrated program is inspired by the leaders who helped Bentley reach global renown and focuses on highlighting their road to success, said the British luxury carmaker.

Featured in the series are five personalities made up of a businessman, a craftsman, a fashion icon, a PGA golfer, and an entertainment entrepreneur.

Extraordinary Journeys will explore their peak experiences, moments of transcendency, authenticity, appreciation, and ultimately how viewers can all enrich their own lives.

“Bentley owners have always been more than customers; they were instrumental in the early success of the brand when they piloted Bentley vehicles to victory at the revered races of the day,” said Bentley Americas President and CEO Christophe Georges.

He adds, “Like the early Bentley customers, Extraordinary Journeys’ series showcases the stories of men and women who are forging their own unique paths, who are inspiring others, and who are changing the world. We are proud to showcase these remarkable people and their values, which run deep and true to the values of Bentley.”

First of the initial five subjects is Ben Weiss. He is the man behind “Bai,” an antioxidants beverage company he founded in 2009. The company was acquired by Dr. Pepper Snapple in 2017 for US$1.7 billion. Now, the businessman continues his work with Crook & Marker — an organic alcohol beverage company, launched in 2019.

Bentley also reached out to Scotty Cameron, a craftsman considered as the world’s premier putter maker. Since partnering with Titleist, Cameron has earned a position as one of the top names in golf. Scotty Cameron’s fine milled putters have been the go-to of professional golfers.

In addition, the luxury car brand also enlisted pro-golfer Bryson DeChambeau. The eight-time PGA Tour winner is changing the game of golf thanks to his unwavering passion for making choices and decisions backed by his research and discovery methods. DeChambeau is himself on an extraordinary journey to become the best player and to share his insights with the world.

Adding a different vibe into the mix is independent film producer and co-owner of Hidden Empire Film Group, Roxanne Avent Taylor. The lady boss has already released four films grossing more than $100 million USD in box office success. Her most recent films include Fatale starring Oscar winner Hillary Swank (Million Dollar Baby) and The House Next Door starring Mike Epps (Next Friday and Friday After Next).

Lastly, Bentley features former Creative Director of GQ magazine and currently creative director at large, Jim Moore. The man has spent four decades with the title and has influenced men across the globe with his work.

The Extraordinary Journeys series will be available for streaming exclusively through Bentley Newsroom, World of Bentley, and Bentley’s social channels.

Photos from Bentley

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