BMW iX1 x Steve Aoki showcased at Tomorrowland music fest

One of the most-awaited music festivals in Belgium made a comeback after nearly two years. Not only did it host this year’s best electronic dance music (EDM) party, but it also was the venue for the world premiere of the psychedelic SUV, the BMW iX1 x Steve Aoki.

What makes the new all-electric BMW iX1 x Steve Aoki particularly special is that it carries with it all the wishes and aspirations of festival visitors. A dedicated website was set up just for this purpose, where a personal “Message of Joy” — a message, a feeling, or a positive thought about the future — can be shared with the world through the hashtag #UNITEDINJOY.

Steve Aoki, brother to 2 Fast 2 Furious’ Suki, is a two-time Grammy-nominated music producer, artist, fashion designer, entrepreneur, and NFT visionary who co-created the fancy car wrap for the BMW iX1, based on these “Messages of Joy.”

The unique design of the new BMW iX1 x Steve Aoki was displayed in “The Magical Forest of Joy” by BMW during the three weekends of the festival.

Photos from BMW

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