BMW, Kith collaborate anew for i4 M50

BMW and Kith have expanded their partnership further. This time, the German automotive company and the New York-based lifestyle brand teamed up for the BMW i4 M50.

For BMW’s part, the carmaker will produce seven special-edition BMW i4 M50 units for the public. Dubbed BMW i4 M50 by Kith, the units will be finished in Kith Vitality Green — a rich, dark green hue limited to the exclusive collaboration. Kith Vitality Green is also the first automotive paint named after BMW’s brand partner.

Accompanying the exclusive finish is a collaboration-specific badge. An additional ring in the shade of Kith Vitality Green is added around the brand logo that adorns the hood of the BMW i4 M50 by Kith. The green ring lists the partnership, model, and year as well as the fact that it is an electric car. The center hole of the rims also comes with a special emblem altered to feature the Kith lettering instead of BMW.

Inside, BMW and Kith’s i4 M50 is swathed in Caramel-colored full-grain merino leather trims. These leather accents can be found on the car’s knee bolster, steering column, seat and side paneling, as well as the lower part of the A and B posts. The front and rear floor mats are also trimmed in caramel-colored leather and embroidered with the M logo, which has been changed to Kith, and the M stripes. Kith lettering in a box design is embossed on the headrests as well as the front center armrest.

The dashboard also features a laser-engraved “Kith Exclusive Edition.”

A special subline “Elektro-Auto” logo can be found as an engraving on the lid of the cup holder in the BMW i4 M50 by Kith. The emblem was first featured in the 1972 BMW 1602 by Ronnie Fieg — the first collaborative piece by BMW and Kith.

In addition to the standard equipment in the BMW i4 M50 and the specific scope of the Kith collaboration, the model is equipped with a few special additions. These include the M sports brakes with red brake calipers, the M aerodynamic package, and the BMW Individual Shadow Line lights. The Professional and Plus driving assistants also contribute to the luxurious driving feeling, as well as the electric sliding glass roof, the fine oak wood trim, and the M high-gloss Shadow Line exterior trim. The features are rounded off by the Harman/Kardon surround sound audio system, which provides the perfect soundtrack to the joy and driving experience in the BMW i4 M50 by Kith.

As for Kith, the lifestyle brand will release a 51-piece collection — comprised of apparel and accessories — inspired by the colors of the Kith Vitality Green vehicle paint and BMW Individual Caramel Merino vehicle leather online and in its stores all over the world.

One of the seven BMW i4 M50 by Kith vehicles will be auctioned to a global public audience.

Photos from BMW and Kith

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