BMW Motorrad grows overall global sales by 31% in 2023

BMW Motorrad revealed that it enjoyed a 31 percent increase in its overall global sales in 2023.

Per BMW’s motorcycle arm, it sold 209,257 motorcycles and scooters worldwide last year. In contrast, the German brand was only able to record sales of 202,895 units in 2022.

“I would like to thank our customers all over the world for the great trust they have placed in us again in 2023. With a record result in our anniversary year, BMW Motorrad remains the world's number one in the premium motorcycle and scooter segment and once again demonstrates the brand's successful strategic orientation. Our market leadership in numerous segments is based on innovation leadership, our highly attractive product range, and our strong brand. Based on these three main success factors, BMW Motorrad is ideally positioned and I am very confident about the year 2024,” BMW Motorrad Head Markus Flasch stated.

According to BMW Motorrad, some of its best-selling models include the R 1250 GS, R 1250 GS Adventure, and R 1300 GS.

Similarly, the BMW Motorrad S 1000 RR and M 1000 R also enjoyed solid sales for 2023.

In addition, BMW Motorrad also noted good performances on various models such as the S 1000 R, the S 1000 XR, and the exclusive M 1000 RR.

“The sales record in our anniversary year is both an honor and an obligation. With numerous new, innovative models and products for our customers, we at BMW Motorrad will do everything in our power to build on this record year in 2024 and further consolidate our leading position in the premium segment. Our new GS models in particular will play an important role here. This year, our customers and fans can once again look forward to numerous world premieres, highlights, events, and emotionally charged motorcycle offers,” BMW Motorrad Head of Sales and Brand Stephan Reiff explained.

BMW Motorrad’s best market for 2023 is Europe. There, the motorcycle firm sold 116,012.

In Germany, BMW Motorrad sold 24,176 units, followed by France, Italy, and Spain.

Photos from BMW

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