BMW to go digital in CES 2022

Because of the ongoing pandemic situation, the BMW Group has decided to move all planned media activities in the upcoming Consumer Electronics Show (CES) in Las Vegas to a fully digital platform where it will be live-streamed from Germany.

Tomorrow, January 5, BMW AG Member of the Board of Management Pieter Nota, will host a digital press conference. It will simultaneously be streamed on the BMW Group’s website.

The BMW Group will showcase digital innovations from today to the far future, which focus on human-centered digital interactions. Highlights include the world premiere of BMW's iX M60 collaborations with world-renowned artists, the first-ever demonstration of a technology that changes a vehicle's exterior color, and the in-car entertainment experience of the future. 

Photo from BMW Group

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