Chery Auto PH sells 3.6k vehicles in 2023

Year-on-year sales of Chery Auto Philippines (CAP) showed a 64-percent increase for the full 12 months of 2023 after it sold 3,600 vehicles.

The company’s retail output reflected a 1.2-percent share of the country's passenger vehicle segment.

“This previous year was a challenge for the automotive industry as the competition became tougher with more and more players, especially China brands coming in. We attribute our success last year to the attractive sales and marketing promotions, flexible financing offers extended by our bank partners and the increasing confidence of the market towards our vehicles and aftersales support,” Chery Auto Philippines Managing Director Froilan Dytianquin was quoted as saying.

The Chinese automotive marque’s local arm provided the strong sales thrust is the Chery Tiggo 5 — delivering as much as 1,851 vehicles to its clients for the whole year — a 169-percent increase year-on-year versus the same period in 2022. The nameplate’s aforementioned feat helped it maintain its number 4 spot in the subcompact sport utility vehicle (SUV) segment with 11-percent market share.

Further, the Chery Tiggo 7 ranked fourth in its class in the country when it turned over 910 examples to buyers.

Chery’s local midsize SUV contender that is the Tiggo 8 enjoyed a six-percent sales growth after selling 473 units last year.

“As we welcome the New Year, Chery Auto Philippines remains confident as it aims to double its sales for this year. This will be triggered by the refreshed and new additions to our vehicle model lineup as well as the new Chery dealerships to rise this year”, Dytianquin added.    

To note, the Chamber of Automotive Manufacturers of the Philippines, Incorporated and Truck Manufacturers Association ended 2023 with a 21.9-percent rise in overall sales last year — breaching their revised target for 2023.

Photos from Chery Auto Philippines, Ruben Manahan IV

Also read:

Chery Auto PH marks 4th year by extending help to communities

11th PH EV Summit: Chery Auto PH previews 3 NEV models

Chery Auto Philippines recognized with 2021 Brand Breakthrough Award