Chevrolet PH gets Agudo as president

Ma. Fe Perez is now with Chevrolet Philippines.

In a statement, the Golden Bowtie brand’s arm in the country confirmed Perez’ appointment as its president and chief executive officer (CEO) as she led this year’s Chevrolet Dealer Business Conference.

During the event, Agudo — who previously headed Hyundai Asia Resources Incorporated (the former distributor of the Korean automotive marque), as well as Changan Motor Philippines Incorporated — launched a Rework strategy that is expected to help transform Chevrolet’s business locally.

The meeting with the brand’s dealer partners, Chevrolet shared, highlights the commitment in enhancing the core aspects of its business and advancing its dealership and customer service operations.

"First thing on our agenda is to strengthen our bonds with loyal customers and to broaden our market scope, recognizing and acting upon the diverse demands for quality and service of our growing customer base." Agudo said.

"Chevrolet Philippines stands on the brink of transformative progress. We assure our customers of products of exceptional quality that will foster customer loyalty, and of offers that mirror their true value. We are proud to support this with a network of service-oriented professionals, all contributing to our customers’ enriched Chevrolet experience,” the new company CEO added.

Present during the occasion were Chevrolet Philippines Board of Directors namely Ambassador Jose Cuisia Jr. (Chairman of the Board) and Richard Lee (Chairman Emeritus).

Photos from Chevrolet Philippines

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