‘Dodge Speed Week’ to take place in Woodward Ave.

Dodge has announced that its upcoming multi-day event will be held at the famed Woodward Avenue in Michigan. From August 10 to 22, Dodge will give fans something to look forward to including a host of product reveals and an exciting legal street drag racing.

“There’s no better place to unveil a new performance direction for the Dodge brand than right on Woodward Avenue in metro Detroit, with tens of thousands of our closest fans and friends,” said Dodge brand Chief Executive Officer Tim Kuniskis.

According to Dodge, the next chapter of the brand will be written during Dodge Speed Week. Highlights include a press preview for the MotorTrend Presents Roadkill Nights Powered by Dodge event followed by the actual drag racing competition the next day.

“If you've ever dreamed of watching street-legal drag racing down Woodward Avenue, come to our event! It's going to be an absolutely epic day and night. Going strong for seven years, the event has something for everyone. Whether you're a drag racer, car enthusiast, or just looking for a fun day to spend with family, Roadkill Nights promises a dynamic experience,” said MotorTrend Group SVP and Head of Revenue and Partnerships Eric Schwab.

The automotive magazine even teased that “Dodge might even introduce their new Chief Donut Maker to the Roadkill crowd.”

The next three days will see various product reveals. August 15 will be dedicated for Dodge’s current muscle announcements while August 16 will be set for the brand’s gateway announcement. The third day will be reserved for future muscle announcements.

On August 20, Dodge will stage the Dodge Dream Cruise public display.

“We introduced our two-year Never Lift road map last year at Roadkill Nights, and this year the event will serve as the prelude to going wide-open throttle on Never Lift. All I can say is the future of our brand will be on display during Dodge Speed Week, and we’re throwing open our garage doors so our fans can get a peek for themselves. It’s going to be an electric summer for Dodge,” Kuniskis said.

Photos from MotorTrend

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