FIC returns for 7th year

Ford Philippines’ experiential test drive roadshow returns for its seventh year.

Known as the Ford Island Conquest (FIC), this year’s opener will be conducted on August 23-25, 2024 at the Mall Atrium of SM City Iloilo.

Expected to be enjoyed by event-goers in the upcoming activation are the interactive vehicle display, on-road test drive activity, as well as the specialized test drive course.

“We have always been committed to bring the Ford experience closer to customers outside a showroom, so we are excited for them to see and experience our vehicles at the FIC and avail of exclusive offers and special deals, making it easier and more convenient to own a Ford,” Ford Philippines Managing Director Michael Allen Breen was quoted as saying.

For the three-day event, the Dearborn-headquartered automaker’s local arm is set to showcase the Territory, Everest, Ranger Raptor, and the recently-launched Bronco.

Aside from that, clients who will test drive will be accorded with a P5,000-discount while those who reserve a unit at the event will be given a P20,000-price cut and a chance to win as much as P100,000-cash discount in the Pick-a-prize promotions.

Other prizes include cash discounts of P50,000, P30,000, P20,000 or P10,000, accessories pack, director’s chair, air purifier, dash camera, fuel voucher and premium bag.

This year’s initial FIC leg will be open to the public 10 a.m.-10 p.m.. Admission is free.

Also read:

Things to expect at Ford Island Conquest Year 6 opener

Next-gen Ranger Raptor up for test drives at Ford Island Conquest 2023

2022 Ford Island Conquest 2nd leg set on Aug. 26-28