Ford celebrates OG Bronco with new Heritage editions

Many would agree on the significance of the Bronco brand for Ford. The model line of sport utility vehicles manufactured and marketed by the Dearborn-based automotive firm is the first SUV model developed by the company.

That said, Ford is paying homage to the OG Bronco with the introduction of the new Bronco and Bronco Sport Heritage editions. The special-edition models will be available across the Bronco family lineup, including Bronco two-door, Bronco four-door, and Bronco Sport SUVs. Ford will build just 1,966 units of each Heritage Limited Edition model to commemorate the year the original Bronco debuted.

“Bronco captivated America in the mid-’60s with its rugged style and uncompromising off-road agility, a legacy that is still prevalent today. With these new Heritage and Heritage Limited editions, we’re paying respect to Bronco’s roots with nods to some of the signature design cues from the first-generation vehicle, while continuing to build the Bronco Brand with more special editions that our customers want,” said Bronco Marketing Manager Mark Grueber.

Standout features on the two- and four-door Bronco Heritage Edition models include a two-tone paint job that includes signature Oxford White accents, a modular hardtop roof, a unique Oxford White grille, and Race Red “FORD” lettering. They also sport 17-inch aluminum heritage wheels painted in Oxford White and a bodyside stripe dial-up the throwback looks.

Inside, would-be owners can expect to see plaid cloth seats and exclusive touches such as an Oxford White instrument panel, center console badging, and exclusive front and rear floor liners.

Power will come from a 2.3-liter EcoBoost engine with a seven-speed manual or the optionally available 10-speed SelectShift automatic transmission. One can get increased performance with the Sasquatch Package which adds a High-Performance Off-Road Stability Suspension (HOSS) 2.0 system with long-travel Bilstein position-sensitive dampers with end-stop control valves and increased ride height is standard. Also included are 35-inch Goodyear mud-terrain tires and Dana front and rear electronic locking axles with 4.7:1 final drive ratio.

A Heritage Limited Edition will also be available which features gloss black-painted 17-inch heritage wheels with classic “dog dish” centers, plus an Oxford White-painted lip for more retro flare. Inside are metal “Bronco” script fender badging, leather-trimmed/vinyl plaid seats with white and Race Red accent stitching, and unique Heritage Limited console badging. It also comes with a 2.7-liter EcoBoost V6 engine mated to the 10-speed SelectShift automatic transmission.

“Bronco Sport has been a hit with compact SUV customers since it arrived two years ago, but it is just as important that we give our customers special editions similar to what we have done with the two- and four-door Bronco. These Heritage Editions are every bit as important to Sport as they are for the rest of the Bronco Brand and we think the iconic themes from the ’60s work perfectly on this vehicle,” Grueber said.

Bronco Sport Heritage Edition will start at US$34,245 and the Heritage Limited starts at US$44,655. Bronco Heritage will start at US$44,305 and Heritage Limited will be priced at US$66,895.

Photos from Ford

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