Ford PH celebrates 25th anniversary

Ford Philippines is currently celebrating its 25th year in the country.

In a statement, the Blue Oval marque’s local distributor said that the latest milestone serves as a testament to the company’s commitment “to help boost the local automotive industry with its wide portfolio of Ford vehicles and services.”

Ford Philippines' 25th anniversary theme for its anniversary is dubbed as “Driving Our Future Together.”  

To kick-off the anniversary celebration, Ford Philippines is inviting all its customers, followers, enthusiasts, and dealer partners to update their profile photos on Facebook using the official Ford Philippines 25th anniversary frame.

 Here’s how to do it:

• Go to https://bit.ly/3evpuVR to access the anniversary frame.
• Click on "Choose a Photo". Select the photo from your files that you want to use. Adjust the chosen photo to fit the frame. Click "Next" and then "Download". Your framed photo will be saved in your Downloads folder.
• Upload the framed photo as your new profile picture. Click your profile photo on Facebook and click "Update Your Profile Picture".
• Click 'Upload Photo' and locate your framed photo in your Downloads folder.
• In the description box, add the hashtags #FordPH25 and #DrivingOurFutureTogether, then hit "Save".

Aside from that, Ford customers, employees, and dealer teams are also requested to participate in the #MyFordStory program, where they can share their stories with photos and videos about their Ford experiences on social media pages using the said hashtag. The stories will then be collected and featured on various platforms in the coming months.

“It has been a thrilling ride for Ford in the Philippines. We thank all our stakeholders who have been part of our journey for the last 25 years – our customers, dealers, employees, business partners, and communities. We appreciate the amount of support, partnership and collaboration you have extended through the years,” Ford Philippines Managing Director Mike Breen was quoted as saying.

 “As we move forward to the years ahead, we will continue to go further and take the Ford ownership experience to greater heights,” he added.

In 1997, Ford Motor Company established its Philippine-based subsidiary. The company said that by the end of that year, Ford was able to sell 97 units of the Expedition — the first vehicle that the brand was able to retail in the country.

In 2012, Ford Philippines transformed into a national sales and distribution subsidiary, handling all sales, service, and marketing activities for the local market.

Over the course of 25 years, nearly 400,000 customers enjoyed the benefits of owning Ford vehicles namely the Ford Club Wagon, EcoSport, Escape, Everest, Expedition, Explorer, Explorer Sport Trac, F150, Lynx, Mustang, Ranger, Territory, Town Car (Lincoln) and Transit.

The automotive firm has also ensured its reach around the country with its 49-dealer strong network to cater to the sales and service needs of its growing customer base.

The company also received numerous citations for its vehicles from various award-giving bodies. The Ford Everest, Explorer, Expedition, Mustang, Ranger, Ranger Raptor and Territory are among the most awarded vehicles not only in its vehicle portfolio, but also in its respective segments. Ford has also been cited for its corporate social responsibility programs such as Driving Skills for Life (DSFL), Operation Better World, COVID-19 Relief Program, and Automotive Technician Scholarship Program.

“Most recently, Ford received awards for its communications programs and initiatives that supported the launch of the Ford Territory, the Ford RangeHER program, and the Henry Ford Awards. All three programs were launched and rolled out at the height of the pandemic in 2020 and 2021,” the company noted.

Photos from Ford Philippines

Also read:

Ford PH gets 3 nods at 5th Driven to Serve Awards

Ford PH hailed as one of Muntinlupa’s top taxpayers anew

Ford PH enjoys strong Q1 sales, Territory breaches 10K sales milestone