The
Ford Ranger pickup truck achieved
all-time record sales for the
Asia Pacific region in 2018--the
10th consecutive year--with
retail sales increasing five percent from the previous year to
139,501 vehicles.
The Ranger's record-breaking year was driven by its
best-ever full-year performance in Thailand, the Philippines and New Zealand. It also maintained its
multi-year run as the
best-selling pickup truck in both New Zealand and Vietnam.
The new, off-road, high-performance
Ford Ranger Raptor, which
started launching across Asia Pacific markets in the third quarter, contributed to the Ranger's 2018 record with
sales of more than 5,030 vehicles.
With a decade of annual sales records, the Ranger has come to define the pickup truck segment in Asia Pacific with its unparalleled combination of toughness, capability, smart technologies, fuel efficiency, and bold design.
"The Ranger continues to set the benchmark for the pickup truck segment with its unmatched versatility and capabilities," said
Peter Fleet, president, Ford Asia Pacific. "The launch of the new Ranger in 2018 allowed it to continue revolutionizing the segment, with Ranger Raptor pushing its success story to the next level and further transforming the ownership experience for truck enthusiasts across the region."
A freshened lineup of the Ford Ranger in 2018 delivered an even more capable pickup with more class-leading technology, safety and convenience features, including an
advanced Bi-Turbo diesel engine mated with a
10-speed automatic transmission.
"The new powertrain offers greater torque, improved engine refinement with fuel economy improvements, while the updated suspension offers improved ride performance to the Ranger," said
Gary Boes, enterprise product line manager, Global Compact Trucks, Ford Asia Pacific. "These upgrades allow us to continue to deliver on the 'Built Ford Tough' pedigree that our customers have come to expect from Ford trucks."
2018: Record Ranger Sales Across the Region
Thailand led Ranger sales in Asia Pacific and remained the
top-selling Ranger market globally, with
sales jumping 25 percent to a record
55,389 vehicles. Ranger's segment share
gained 0.2 percentage points to 12.4 percent and remained firmly number three in Thailand's highly-competitive pickup truck segment.
In
Australia, the Ranger performed strongly in the competitive 4x4 pickup segment with
sales reaching 42,143 units. Ranger finished the year as the number two selling nameplate in Australia and achieved its
40th consecutive month among the top five selling nameplates in the country.
In the
Philippines, the Ranger achieved record sales in 2018, with
full-year retail sales rising nine percent to an
all-time best of 11,604 vehicles, capturing
over 20 percent of the segment.
In
New Zealand, the Ranger was the country's
best-selling vehicle overall for the fourth consecutive year, achieving its largest margin yet with its nearest competitor. Sales
rose five percent over the previous year to a
record 9,884 vehicles, giving it
26 percent of the segment.
In
Vietnam, the Ranger continued its reign as the
best-selling pickup for the fifth consecutive year, commanding a
40 percent segment share with
sales of 8,675 units.
In
Malaysia, Ranger
sales rose 19 percent from the previous year
to 6,664 vehicles, increasing its
share of the segment by 1.4 percentage points to 15 percent and helping it recapture the number two spot for pickups in the market.
