Ford revives F-150 in PH

American brand Ford has brought back to local shores once again the Ford F-150 in its 2020 version.

Launched virtually, the 2020 Ford F-150—brought by Ford Philippines—expanded the Blue Oval's offering in the country.

This follows the upcoming launch of the 2021 F-150 in the United States, which would come as the latest generation model for the highly-sought model. 

How successful the F1-50 is? In the United States, it's the bestselling truck for 43  consecutive years and their bestselling vehicle for 38 years straight.

We just hope the this comeback would be a lot better than before since the last F-150 that was in the market was back in the early 2000s.

The Ford F-150 pickup has been around for quite a while in the US, with its tough yet modern full-size truck "with a wide range of segment-defining features."

“The F-150 is definitely a strong addition to our pickup truck portfolio as we continue to lead the segment with the widest range of trucks, now totaling 15 variants. The F-150 is packed with segment-defining features and capabilities that have made it the truck of choice across America and the world,” said PK Umashankar, managing director, Ford Philippines.

“We are excited to bring back this legendary Ford truck to Filipino customers who seek next-level power and refinement in their pickup.”

The F-150 powertrain is powered by 3.5L V6 EcoBoost engine with Auto Start-Stop Technology, capable of generating 375 horsepower and 637NM of torque. This is coupled with a 10-speed automatic transmission with SelectShift to deliver tremendous power for heavy-duty use while staying exceptionally fuel efficient. An Electronic Shift-On-The-Fly (ESOF) 4x4 System comes equipped on the F-150 Platinum variant.

The F-150 4x4 Platinum AT is exclusively fitted with silver mesh satin-aluminum grille and tailgate applique, chrome side mirror caps, door and tailgate handles, tail-gate step with tail-gate lift assist, bright beltline moldings, high-gloss black B-pillar applique and platinum badge on fender sides, twin panel moonroof, as well as power deployable running boards.

Its interior has leather interior with black ash wood trim accents, aluminum applique in center panel and console, unique instrument cluster gauges, leather-wrapped console lid and shift knob, 10-way power adjustable driver and front passenger seats with ActiveMotion massage function, color-coordinated carpet flooring with premium floor mats, and metallic door sill inserts with PLATINUM branding.

On the other hand, the Philippine-spec F-150 4x2 Lariat AT variant comes with the SPORT appearance package with a body-color grille with black mesh, side mirror caps, door and tailgate handles, magnetic angular step bars, and SPORT box decals. The interior also features a unique Lariat finish on the instrument panel, media bin lid and doors, as well as leather seats.

Standard across both F-150 variants are body color bumpers, 20-inch alloy wheels, high strength aluminum alloy body, daytime running lamps, quad-beam headlamps, LED foglamps and taillamps, a 5.5-inch long box, and front tow hooks.

The F-150 is also equipped safety features such as the Ford Co-Pilot 360—Ford's safety suite composed of Pre-Collision Assist with Autonomous Emergency Braking (AEB), Adaptive Cruise Control (ACC), Blind Spot Information System (BLIS), Lane Keeping System (LKS) and Auto-High Beam Headlamps.

For convenience, it is equipped with a remote start system, remote tailgate release, 8-inch LCD touchscreen, SYNC 3 with AppLink, Apple CarPlay and Android Auto compatibility, 2 smart-charging USB ports and 12V Powerpoint, navigation system, 8-inch productivity screen in the instrument cluster, and a 10-speaker with subwoofer sound system powered by Bang & Olufsen.

The F-150 is also packed with driver-assist technologies (DAT) which include 360-degree camera with split-view display, Active Park Assist, Curve Control, Hill Start Assist, SOS Post-Crash Alert System, Trailer Sway Control, Rain-Sensing Wipers, and Reverse Sensing System.

Additionally, the F-150 takes safety further through advanced technologies and features such as AdvanceTrac with Roll Stability Control, Dual-Stage Front Airbags, Front-Seat Side Airbags and Safety Canopy System with Side-Curtain Airbags and Rollover Sensor, Individual Tire Pressure Monitoring System, SecuriLock Passive Anti-Theft System, Anti-lock Braking System (ABS) and Electronic Brake Force Distribution (EBD), and Perimeter Alarm. The Platinum variant gets a boost with Inflatable Rear Seatbelts.

Ford will be offering two variants of the F-150, the F-150 4x4 Platinum SuperCrew AT and F-150 4x2 Lariat SuperCrew AT and will be retailed beginning June 25 (which is the launching of the 2021 F-150 in his homeland) at P2.998 million and P2.698 million respectively.

The F-150 4x4 Platinum comes in four hues such as Blue Jeans, Star White, Iconic Silver and Agate Black. The Star White color variant, which is a special color for the F-150 4x4 Platinum, is available for an additional P15,000. The 4x2 Lariat variant also comes in four (4) colors such as Rapid Red, Oxford White, Iconic Silver and Agate Black.

Photos from Ford Philippines

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