Ford to intensify Mustang Mach-E production, slashes prices across the board

Ford has just announced that the American automotive brand will significantly increase the production of the Mustang Mach-E.

As a result, the firm’s move to suddenly increase the production of the electric vehicle (EV) brought down the price of the nameplate across the board. In addition, Ford said that it will help reduce customer wait times.

“We are not going to cede ground to anyone. We are producing more EVs to reduce customer wait times, offering competitive pricing, and working to create an ownership experience that is second to none. Our customers are at the center of everything we do – as we continue to build thrilling and exciting electric vehicles, we will continue to push the boundaries to make EVs more accessible for everybody,” said Ford Model e Chief Customer Officer Marin Gjaja.

Below is the updated manufacturer's suggested retail price (MSRP) for the 2023 Ford Mustang Mach-E:

2023 Mustang Mach-E	Former suggested retail price	Updated suggested price
Select RWD Standard Range	US$46,895 (P2.526 million)	US$45,995 (P2.478 million)
Select eAWD Standard Range	US$49,595 (P2.671 million)	US$48,995 (P2.64 million)
California Route 1 eAWD Extended Range	US$63,575 (P3.425 million)	US$57,995 (P3.125 million)
Premium RWD Standard Range	US$54,975 (P2.961 million)	US$50,995 (P2.747 million)
Premium eAWD Standard Range	US$57,675 (P3.107 million)	US$53,995 (P2.909 million)
GT Extended Range	US$69,895 (P3.765 million)	US$63,995 (P3.448 million)

Further, the Dearborn-based carmaker also reduced the price for the Mustang Mach-E Extended Range Battery is now priced at US$7,000 (P377,205).

However, add-ons such as the Nite Pony Appearance Package and the GT Performance Package remain priced at US$800 (P43,120) and US$6,000 (P323,403), respectively.

Ford also announced that Mustang Mach-E customers awaiting the delivery of their vehicle will automatically receive the adjusted price. On the other hand, Ford said that it will reach out directly to customers with a sale date after January 1, 2023, and already have their Mustang Mach-E units.

“Part of our mission at Ford is to treat customers like family. We want our customers to know they made the right decision by choosing a Mustang Mach-E, and we’ll continue to play a proactive role in doing the right thing for those joining the Ford family,” Gjaja said.

Photos from Ford

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