Geely Coolray: Global Collaboration of Designers, Engineers

Coolray

It takes a money to create a four-wheel car, but it takes a team of high-caliber to create such in a whole new level, giving it some class-leading features. 

China automaker Geely is said to be that, claiming that they have a team "that knows the world."

The Geely Coolray is said to be the result of a global collaboration between teams of designers and engineers.

With studios in Shanghai, Sweden, California, Malaysia and the United Kingdom, Geely Design alone has nearly 1,000 designers and support staff spread around the world. 

“Our design studio is like the United Nations—we have over 21 nationalities, and on a daily basis at our Shanghai studio, I hear Malay, Chinese, Swedish, French, German, and of course English conversations,” Head of Geely Design China Guy Burgoyne said. 

From that pool of talent, Geely saw the emerging of the vehicle symbolizes the energy and charisma of its target audience: globally-orientated youth and young families. 

“They appreciate design; they want design to be a focal point of their daily lives, and they want the car they drive to be an extension of their personality. What they don’t want, but what they’ve had to settle for so far, are bland, uninspired blobs on wheels with nondescript grey or black interiors”, Jamie Barrett, Lead Exterior Designer for the Coolray, said. 

Coolray

Barrett added that exudes a distinct character, while balancing fun and safety. 

“We aim for our cars to have different themes based on a core style,” Barrett added.

Take the iconic Cosmos Grille for example – on the Coolray the rings are wider and deeper, and create a wide mask containing the grille and lights. Meanwhile, the lower bumpers have been sculpted to pass air around the car thereby improving fuel economy. 

“The front is sculpted to have bold volumes that give off a strong 3D effect. The hood features a strong power bulge that narrows towards the front, focusing in on the Geely badge. The surfaces and curves feel rich and premium to give off a quality feel,” Barrett explained. 

The satin chrome wing leads the eye over the car’s powerful front haunches expanding into the side profile before rising into the D-pillar. Boosting the Coolray’s sporting credentials are the carbon fiber elements on the front and rear bumpers, along with the rims, which together give the car its sporty stance and fun road presence.

Coolray

The low-slung silhouette and speeding hood have been built to give the car its presence. Many of the elements of the design are inspired by the world of aviation. Where the roof shoots down at the rear it appears to be suspended over the D-pillar.

“This is inspired by aircraft wing stabilizers, to simulate cutting through the air with precision and create a floating sensation,” Barrett noted. 

For the interiors, the aviation theme continues right down to the two side air vents, again inspired by jet engines. Coolray’s Interior Designer Mei Song said that the layout of the driving area adopts the design style of a cockpit, "expressed in a lighter and more dynamic way, bringing sheer driving pleasure to the driver.”

The Geely Coolray is fitted with a 10.25-inch floating control panel, which gives a vibrant feeling to the interior. 

Coolray

“The expansive cabin space was created using seamless layered architecture. For example, the horizontal theme extends from the instrument panel all the way to the door panel, making the visual look wider, " Song added. 

In daytime, decorative dashboard panels display an orbiting planet-inspired pattern. As night rolls around, this switches to an echoing pattern which features a resemblance to the expanding front Cosmos Grille.

Complementing sporting vibe is the red dashboard and accenting on the seats and door inserts. “The red color used in the interior is optimized with the right levels of saturation and hue, just like the color of a vintage red wine. This gives an overall stylish and stimulating look and feel while avoiding the usual visual fatigue caused by bright red that can also affect driving safety,” Song elaborated. 

Rounding out the fighter plane like cockpit is the ergonomic jet throttle-inspired shifter. Just like in a real fighter jet, this sends commands rapidly down a wire to the 7-speed dual clutch unit rather than by a mechanical connection.

In the Philippines, Sojitz G Auto Philippines, the latest official distributor for the Geely brand, offers three variants for the Coolray, such Comfort, Sport and Premium. 

Also read: 

Explore Geely Coolray

  • Geely Coolray Front angle low view
  • Full Front View of Coolray
  • Geely Coolray Front Medium View
  • Geely Coolray Front Side View
  • Coolray Side view
  • Full Rear View of Geely Coolray
  • Coolray Rear angle view
  • Geely Coolray Front Cross Side View
  • Coolray Headlight
  • Coolray Tail light
  • Coolray Wheel
  • Rear Cross View of Geely Coolray
  • Rear Medium View of Geely Coolray
  • Coolray Rear Medium Side View
  • Coolray Medium Angle Front View
Geely Coolray
₱1.083 - 1.299 Million Emi Starts : ₱18,579

Geely Car Models

Geely Cars
  • Geely Okavango
    Geely Okavango
  • Geely Coolray
    Geely Coolray
  • Geely Azkarra
    Geely Azkarra
  • Geely Coolray 2024
    Geely Coolray 2024
  • Geely Emgrand
    Geely Emgrand
  • Geely Geometry C
    Geely Geometry C

Don't Miss

Read All

Featured Articles

Recommended Articles For You

Read All

Featured Geely Cars

  • Upcoming

Compare & Recommended

Trending Crossover

  • Upcoming

Geely Coolray Car Articles From Zigwheels

  • News
  • Article Feature
  • Road Test
  • Geely PH updates Coolray, price starts at P1.199-M
    Geely PH updates Coolray, price starts at P1.199-M
    Ruben Manahan IV . Sep 04, 2024
  • 63k Geely Coolray sold globally in 2023
    63k Geely Coolray sold globally in 2023
    Ruben Manahan IV . Feb 27, 2024
  • Geely PH presents updated Coolray SE at MIAS
    Geely PH presents updated Coolray SE at MIAS
    Dylan Afuang . Apr 07, 2022
  • Geely wraps up 2021 with opening of new outlets in Cavite and Quezon City
    Geely wraps up 2021 with opening of new outlets in Cavite and Quezon City
    Dylan Afuang . Dec 29, 2021
  • The  Geely Coolray now comes in Sunburst Gold and Cloud Blue
    The Geely Coolray now comes in Sunburst Gold and Cloud Blue
    Dylan Afuang . Dec 17, 2021
  • Crossover comparo: New Geely Coolray vs. GAC Emzoom
    Crossover comparo: New Geely Coolray vs. GAC Emzoom
    Paulo Papa . Sep 10, 2024
  • Clash of the crossovers: Kia Seltos vs. Geely Coolray
    Clash of the crossovers: Kia Seltos vs. Geely Coolray
    Paulo Papa . Nov 28, 2023
  • Clash of the Subcompact SUV Titans: GAC GS3 Emzoom vs Geely Coolray
    Clash of the Subcompact SUV Titans: GAC GS3 Emzoom vs Geely Coolray
    Dylan Afuang . Jul 04, 2023
  • 6 Reasons Why The Geely Coolray Is So Popular in Philippines
    6 Reasons Why The Geely Coolray Is So Popular in Philippines
    Hazel Nicole Carreon . May 25, 2023
  • Similar price, different crossovers: Toyota Raize 1.0 Turbo vs. Geely Coolray Premium
    Similar price, different crossovers: Toyota Raize 1.0 Turbo vs. Geely Coolray Premium
    Dylan Afuang . Apr 04, 2022
  • Staying cool: Geely Coolray Sport
    Staying cool: Geely Coolray Sport
    Paulo Papa . May 03, 2024
  • The killer app: 2022 Geely Coolray Sport Limited
    The killer app: 2022 Geely Coolray Sport Limited
    Roy Robles . Jan 21, 2022