On May 30, Geely Philippines is bringing in a new model—the Azkarra—to the country. The upcoming crossover SUV is just the second model in Geely’s local lineup after the critically acclaimed Coolray, further demonstrating the Chinese-owned company’s intention to disrupt the market.
But with active quarantine measures placing a ban on large gatherings, Geely won’t be holding a traditional car launch, and instead will be unveiling the Azkarra through its online channels. Make sure to save the date, as the company will be holding the first full-production digital automobile launch in the Philippines via the Geely Philippines website, as well as its official Facebook and YouTube channels.
Known as the Boyue in its home market, Geely plans to showcase the Azkarra in full and bring viewers up close and personal with “the details of the Azkarra’s design and engineering,” from its “elegant exterior” to its “premium interior,” the company describes.
The Geely Azkarra is now available on pre-sale, with a starting price of P1.438 million for the 4x2 Premium variant and topping off at P1,598 million for the 48V Luxury hybrid variant with Electric Motor Synergy.
Based on the reports published by Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and Association of Vehicle Importers and Distributors (AVID), Geely is one of the top contenders in the B-segment SUVs as of March this year. From September 2019 to April 2020, Geely sold 524 Coolrays in all. Meanwhile, from January 2020 to April 2020, Geely sold 295 units of the sporty crossover.
Along with its success, the Chinese brand is also taking major steps in ensuring the safety of its vehicles against health risks such as the COVID-19 pandemic that has ravaged the globe. Beginning 2020, all Geely cars rolling out of the assembly line will have N95-grade air purification installed.
Geely is also doing its part in reducing the risk of infection around the globe by donating stockpiles of face masks to medical frontliners battling the viral crisis. The brand has just completed making a donation of 100,000 face masks in the country.
The company initially donated 20,000 pieces of surgical masks to the country last March, meant for the country's medical workers.
Geely Automobile International Sales Company Deputy General Manager Jin Guangyu said that the company will continue to observe to the COVID-19 situation in the Philippines and cooperate with its local partners so it can effectively harness Geely Automobile's global resources to help the country in overcoming the pandemic.
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