Hara to helm Mitsubishi PH by July

Starting July 1, Mitsubishi Motors Philippines Corporation (MMPC) will get a new leader.

In a statement, MMPC formally announced the appointment of Takeshi Hara to replace Mutsuhiro Oshikiri as President and Chief Executive Officer.

Oshikiri has led MMPC for four years, steering the company to second place in the automotive industry in terms of sales. "During the most challenging time of the COVID19 pandemic, Mr. Oshikiri steered the company and implemented structural reforms to strengthen MMPC,” the company shared in its statement.

Below are the highlights that Mitsubishi Philippines reached under Oshikiri’s term:

• MMPC’s one-million sales milestone
• 700,000 local unit production
• 200,000th unit of the L300
• Received the highest sales performance in a month: 6,822 (March 2017)
• Launched its volume driver MPV, the Mitsubishi Xpander
• Relaunched the now Euro 4-rated version of the iconic workhorse L300

Meanwhile, Hara — who was hailed as Executive Vice President and Assistant to the President and CEO last April — joined Mitsubishi Motors Corporation (MMC) in 1993. He has gained experiences in various business fields such as plant operation, corporate planning, sales and aftersales for MMC in Japan, and several other countries, which includes Thailand.

Prior to his upcoming position, he held the top post of Mitsubishi Motors Sales Caribbean Inc., MMC’s subsidiary and distributor in Puerto Rico from 2019 to 2021.

According to MMPC, Hara possesses “strong leadership qualities that is complemented with high enthusiasm and dedication towards the brand." It added, "As the new CEO of MMPC, he aims to further enhance the customer experience by incorporating programs that are geared to secure new customers and retain loyalty from current Mitsubishi owners.”

“His motto is ‘serve our customers to enrich their lives.’ With this, he strongly commits to bring Filipino customers the best products and services as well as strengthen the company’s productivity and sustainable growth in the Philippines,” the company added.

Further, MMPC expressed firm belief that Hara’s appointment to take the highest rank in the MMPC hierarchy is a “compliment to the structural reforms initiated by Mr. Oshikiri that made MMPC stronger than ever before.”

The company concluded: “Mr. Hara, who has extensive experiences and broad knowledge in various fields of the automotive industry, will drive the company forward and further enhance the car buying experience of Filipino customers."

Photos from Mitsubishi Motors Philippines Corporation

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