HARI lauds dealers at Hyundai Dealer Resiliency Awards for Passenger Cars

Hyundai Asia Resources, Inc. (HARI) celebrated its 20^th year anniversary by holding the Hyundai Dealer Resiliency Awards for Passenger Cars.

The latest recognition for its dealer-network was made to acknowledge teams that have shown “outstanding courage, determination, and creativity to meet, if not exceed, their targets despite the odds of conducting business from January 2020 to September 2021”

In her message, HARI President and CEO Ma. Fe Perez-Agudo said, “Not all heroes fly around in capes. And they come in all shapes and sizes. They even feel afraid and sometimes stumble in all this uncertainty. But one thing is certain, they never back down. And, in difficult times, forging on and doing what must be done is already superhuman.”

Last December 15, a total of 39 champions in six major categories were honored at the virtual ceremony. The Edward S. Go Award, inspired by HARI’s late chairman of the board, was presented to the dealerships that have proven their mettle in all key areas of the business: Sales, After Sales, Marketing, Parts, and Customer Relations. Chairman Go, who passed away last August, was admired and respected for being business savvy and, more importantly, for his firm stand on ethical practice as the key to business sustainability.

Further, the Guardians of GPS award recognized the dealerships who have excellently implemented Hyundai’s Guidelines for Protection and Safety (GPS) in their daily operations.

The Fleet Sales Champion Award celebrates exemplary teamwork in closing the biggest fleet sales in 2020-2021 and the Service Caravan King is the dealership that has consistently taken the Hyundai ownership experience of “right care, everywhere” from the dealership to the customer’s doorstep.

The following is the roster of awardees:

-          Edward S. Go Award

• Champion: Hyundai Alabang Muntinlupa
• First Runner Up: Hyundai Commonwealth Avenue

Second Runner Up: Hyundai Dumaguete Negros Oriental

-          Department Awards

o   Resilience Award for Customer Relations Management

• Hyundai Cebu North
• Hyundai Batangas City
• Hyundai Dagupan Pangasinan
• Hyundai La Union

o   Resilience Award for Parts Operations

• Hyundai Commonwealth Avenue
• Hyundai E. Rodriguez
• Hyundai Baliwag Bulacan
• Hyundai Pagsanjan Laguna

o   Resilience Award for Marketing

• Hyundai Alabang Muntinlupa
• Hyundai Cebu North
• Hyundai Cebu South
• Hyundai Cabanatuan City
• Hyundai Cagayan de Oro
• Hyundai Naga City
• Hyundai Lipa Batangas
• Hyundai Tacloban Leyte
• Hyundai Dumaguete Negros Oriental

o   Resilience Award for After Sales

• Hyundai Alabang Muntinlupa
• Hyundai Las Piñas
• Hyundai Dagupan Pangasinan
• Hyundai Pagsanjan Laguna

o   Resilience Award for Sales

• Hyundai Commonwealth Avenue
• Hyundai Las Piñas
• Hyundai Naga City
• Hyundai Dumaguete Negros Oriental

-          Guardians of GPS Winners

• Hyundai Cabanatuan City
• Hyundai Biñan Laguna
• Hyundai Baliwag Bulacan

-          Fleet Sales Champion Award Winners

• Hyundai Alabang Muntinlupa
• Hyundai Pasig City
• Hyundai Biñan Laguna
• Hyundai Pagsanjan Laguna

-          Service Caravan King Winners

• Hyundai Commonwealth Avenue
• Hyundai Cagayan de Oro
• Hyundai Santiago City
• Hyundai Tagbilaran Bohol

In closing, the HARI executive lauded the award winners.

 “After 20 years of operation in the Philippines, it gladdens the heart to see how the HARI Dealership Family has matured and toughened up in the bold and innovative spirit of our brand. Congratulations to our resiliency champions! Truly, Hyundai heroes in the New Normal!” Agudo concluded.

Photos from Hyundai Asia Resources, Inc.

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