Honda Cars Philippines, Inc. (HCPI), Honda's automobile business unit in the Philippines, has successfully continued its growth with record-breaking sales results for the calendar year of 2017 with 31,758 vehicles, up by 37 percent compared to 2016 with 23,199 vehicles.
Growing faster than the Philippine Automotive industry, Honda's growth was able to surpass the total industry's growth of 18 percent based on official statements by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and Truck Manufacturers Association (TMA). And with the successful closing of the year sales last December 2017, Honda was able to beat its own record by posting the highest sales results of the brand's history in the Philippines with 4,961 vehicles sold, a 77 percent growth compared to December 2016. The primary contributors to Honda's strong sales performance were the Honda City, Honda BR-V, and Honda Civic. And the successful launch of the all-new Honda CR-V further solidified Honda's growth with its introduction last August 2017.
The Honda City posted a six percent growth and remains to be Honda's best-selling model with 9,430 vehicles released in 2017. The Honda BR-V, seven-seater gasoline SUV, enjoyed a successful first full-year in the Philippine market and was the brand's second highest selling model with 7,212 vehicles sold. The Honda Civic meanwhile, achieved a record full-year performance with sales of 4,146 units, rising to 66 percent compared to 2016.
The award-winning all-new Honda CR-V, on the other hand, recorded a high of 2,799 vehicle sales since its launch. The well received Diesel Turbo seven-seater SUV was strongly and positively accepted by the Philippine market and has claimed numerous car awards and was proclaimed as the Car of the Year for 2017 by the Car Awards Group, Incorporated.
"On behalf of Honda Cars Philippines, Inc. we would like to extend our sincerest gratitude to our customers for continuously making Honda their preferred brand," said HCPI President and General Manager Noriyuki Takakura. "We are fully committed to continuing our dedication of putting our customers first and in delivering high quality products and services in partnership with our Dealerships. We look forward to serving and satisfying more Filipino Customers this year and making their dreams of owning a Honda come true."
