Honda PH sees 2022 milestones, projects as ‘market dominance indicators’

Amid the challenges experienced for the whole year, Honda Philippines Inc. (HPI) expressed firm belief that the milestones it has achieved, introduction of new models, and putting up more flagship stores in the country are indicators that it is still the ultimate choice of riders in the country.

“Despite the challenges and unpredictable economic condition, HPI is truly grateful for a year that was. With the support and partnership of our distributors, dealers, and customers, we’re confident that we can take the joy of mobility to greater heights. They serve as our inspiration to be better each year and we look forward to achieving more milestones with them in 2023 and beyond,” HPI Vice President for Motorcycle Sales and Supply Chain Management Jomel Jerezo was quoted as saying.

Below are the HPI’s achievements for the year:

It has manufactured a total of 7-M motorcycles

Last August, HPI announced that it has produced seven-million motorcycles. The leading motorcycle manufacturer celebrated the aforementioned achievement by creating a special TMX125 Alpha that sports a Café Racer-inspired styling.

Along with other locally-produced models, the said motorcycle was built at the 20-hectare plant in Batangas. The facility builds motorcycles with processes designed to ensure safe, efficient, economical, and environment-friendly technology.

Expanding riding community through education

HPI also has forged a partnership with JMS Motocross School to further strengthen the country’s motorcycle riding community through education. The collaboration was made through the former’s Ride Red campaign. 

The company provided CRF models to the riding school to give customers, students, and racers access to the CRF150L, CRF300L, CRF250RX, and CRF450R Works Edition — helping them to learn and ride competitively.

Model and store launches

Further, HPI launched a series of exciting models and opened up stores around the country.

The Japanese motorcycle brand’s local distributor released the new iterations of the Honda CB500F, CBR650R, CB650R, CBR1000RR-R Fireblade SP, X-ADV, Goldwing, CRF1100L Africa Twin, and CRF250RX.

It also introduced the all-new versions of the Honda CB150X, Wave RSX, CRF125F Big Wheel, and Click125 as well as the 160cc-powered scooters namely Click160, Airblade160, and ADV160.

In its bid to tap more customers locally, Honda flagships were established at more locations, which include Du Ek Sam Inc. in Tagbilaran, Bohol, Guanzon Group of Companies, in Tondo, Manila, Triumph JT Marketing Corporation in Caloocan, Solid Motorcycle Distributors Inc. in Aklan, the Honda Motor Sports, Inc. in Angeles, Pampanga, and Motorista Motors in Mindanao Avenue, Quezon City.

“With all these accomplishments in the rearview mirror, HPI now turns its focus straight ahead to achieving more great things in 2023,” Jerezo noted.

Photos from Ruben D. Manahan IV, Honda Philippines Inc.

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