Hyundai creates metaverse space with PH-themed content in Roblox

Hyundai Motor Philippines Inc. (HMPH) — together with Hyundai Motor Corporation (HMC) — announced that a metaverse space with content that Filipinos can relate to was created for Roblox users.

Called the Hyundai Mobility Adventure (HMA), the virtual space now has features Philippine-themed content that Roblox users can explore and enjoy.

According to HMPH, the HMA was developed in 2021 as a new-age online customer experience (CX) platform to introduce the brand’s latest products, initiatives and future mobility solutions to younger generations. It also provides constant in-game updates that aim to bring light to the different cultures of the regions that Hyundai is present in.

A total of three unique events at the Festival Square where participating players can experience the virtual showroom and win awards in the quests:

• Global Driving Center

Drive either the Hyundai Santa Fe, Tucson or Staria while learning more about the models by answering a series of trivial questions before the clock runs out.

• Philippine Driving Studio

Get to know the Hyundai Creta and Stargazer through three mini games that highlight their class-leading technological features as well as their future-oriented design.

• Philippine Local Culture Zone

Get a hold of one-time-only items like the traditional Barong Tagalog, and famous native treats such as Halo-halo, Sapin-sapin, Buko Pandan, and Mango juice. Plus, roam around and take delight in the digital version of HMPH’s signature IONIQ 5 Café and discover its vehicle-to-load (V2L) functionality.

“As a mobility service provider, we challenge ourselves to go beyond traditional transportation methods so metamobility is a concept that Hyundai Motor has delved into heavily in recent years. Other than robotics, Zepeto, and NFTs, HMA on Roblox is just one of our multiple investments to further reinforce this. Freedom of movement is for all of humankind and has no age limit. Which is why we are making an effort to connect and create a lasting impression among young audiences that we are a brand who innovates and revolutionizes. We are excited for Filipinos to see for themselves the HMA world and enjoy the local elements that have been incorporated in it,” HMPH President Dongwook Lee said.

The metaverse space injected with Philippine content started last Friday (February 3) and will be up until March 1.

Further, HMPH said that on February 24-26, HMA will also be showcased live at the activity center of Glorietta in Makati City. It will feature interactive activities that will provide special prizes. The company’s latest vehicle line up will also be displayed with event-exclusive offers.

To know the campaign's full details, customers may visit https://www.hyundai.com/ph/en/hyundai-story/roblox.

Photos from Hyundai Motor Philippines

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