Hyundai, Kia, Genesis win at 2022 Red Dot Design Award

Hyundai Motor Group’s three automotive brands Hyundai, Kia, and Genesis, brought home honors at the recently held Red Dot Award: Brand & Communication Design 2022. The three brands bagged awards reflecting Hyundai, Genesis, and Kia’s efforts to demonstrate brand values through design and provide unique experiences for customers.

Hyundai took home a “Best of the Best” award (the highest distinction the jury can give out in the Fair Stands category) for its CES 2022 Exhibition Booth. Here, the South Korean automotive brand shared its vision for robotics providing unlimited freedom of mobility in the real world and metaverse.

In addition, Hyundai also won an award for its Hyundai Motor Songpa Showrooms in the Brand Stores category.

Kia, on the other hand, received an award for its Corporate Design Guides. The “Kia CI Guideline” is a design manual for consistently communicating the corporate identity to global customers in line with the company’s new brand direction and strategy.

Meanwhile, Genesis brought home yet another “Best of the Best” title for the Hyundai Motor Group. The Genesis Suji received the coveted award in the Brand Stores category for its four-story, 4,991-square-meter facility — Genesis Suji.

The said facility also received the Red Dot award for Retail Design alongside other Genesis locations including the Genesis Studio Anseong and Genesis House New York.

Furthermore, the Red Dot Design Award jury honored an art installation inspired by the GV60 electric vehicle with an award for Spatial Communication.

The abovementioned spatial design-related accolades were achieved through Genesis’ collaboration with Seoul-based architecture firm Suh Architects, having worked closely together to deliver the brand’s philosophy in a cultural context.

Lastly, the Genesis Connected Car Integrated Cockpit (ccIC), won an award for its user interface.

In total, the Hyundai Motor Group garnered eight awards at the prestigious event, which was hosted by Germany’s Design Zentrum Nordrhein-Westfalen.

Photos from Hyundai

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