Hyundai, Kia to sponsor FIFA Women’s World Cup

Hyundai and Kia will both sponsor the upcoming Fédération Internationale de Football Association (FIFA) Women’s World Cup in Australia and New Zealand.

In a press release, the two South Korean car brands will be the official mobility partners of the Women’s World Cup.

“Women’s football has made great strides over the years, building its own independent following and prospering more than ever. Hyundai Motor Group is proud to be on this journey with the great sport of football for the past 24 years and looks forward to supporting women’s football for years to come,” commented Hyundai Motor Group President Karl Kim.

As FIFA’s official mobility partners, Hyundai and Kia said that they will facilitate transportation operations during the competitions in Australia and New Zealand. Leveraging their extensive global distribution networks, the two brands stated that they will offer a diverse range of eco-friendly vehicles to move teams, officials, VIPs, and guests between venues.

For Hyundai’s part, it will deliver a total of 371 vehicles: 235 in Australia and 136 in New Zealand. The official vehicle handover ceremony is slated for July 3 at Stadium Australia in Sydney.

Kia, on the other hand, will provide a total of 223 vehicles (119 in Australia, 104 in New Zealand) and its official vehicle handover ceremony will take place on the same day at Eden Park Centerfield in Auckland.

As part of the sponsorship, Hyundai will once again team up with the FIFA Museum. This year marks the fourth collaboration between Hyundai and the FIFA Museum following the special World Cup exhibitions held in Moscow (2018), Paris (2019), and Doha (2022).

The exhibition will be held at the FIFA Fan Festival in Sydney for the duration of the tournament, in celebration of women in football and the development of the Women’s World Cup.

Meanwhile, Kia will promote the Women’s World Cup through its brand ethos, "Movement that inspires," with Kia Australia and Kia New Zealand conducting local marketing campaigns.

In addition, Kia will also conduct the Official Match Ball Carrier program at all matches by partnering with local grassroot entities to provide a once-in-a-lifetime experience that allows lucky children to carry the official match ball onto the pitch, walking alongside the players and referees.

Further, Kia will launch an inspirational digital campaign promoting various female football players as role models for children with the aim of developing future leaders of the women’s game.

Photos from Hyundai and Kia

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