Hyundai launches Ioniq 6 NFTs, introduces Ioniq 6 Citizenship

Hyundai just launched the Ioniq 6 EV last week, alongside the launch of the South Korean carmaker’s latest electrified streamliner is a collection of NFTs based on the latest Ioniq EV.

The Ioniq 6 NFT is the second official non-fungible token set issued by Hyundai Motor. According to the Seoul-based car brand, the Ioniq 6 NFT is designed to provide new experiences and value to Millennial and Gen Z consumers in particular.

Each of the Ioniq 6 NFTs has unique art, created in a generative format that randomly combines various backgrounds, exterior colors, and objects that can result in tens of thousands of combinations.

The NFT backgrounds represent Ioniq 6’s mindful interior space and are inspired by the newly-implemented Dual Color Ambient Lighting, available in the recently-launched EV.

Hyundai Motor distributed the Ioniq 6 NFT Collection by airdrop for free rather than sales to lower the barrier to entry for more people to participate in the unique experiences.

“Hyundai Motor has continuously explored new methods to connect and involve our customers. The Ioniq 6 NFT Collection is a meaningful endeavor to expand the boundary of NFTs from simple investment and possession to experiences and storytelling. We hope to increase the connection with customers and interact in a more innovative way, based on the unique value of the Ioniq lineup. We will continue to provide ‘phygital (physical + digital)’ experiences that merge the real world and the digital world for the new generation of customers who are more accustomed to digital technology,” said Hyundai Motor Company Executive Vice President, Global Chief Marketing Officer, and Head of Customer Experience Division Thomas Schemera.

Hyundai also launched the Ioniq Citizenship, an NFT membership program that provides Ioniq 6 NFT owners with exclusive experiences and utilities. Per Hyundai, Ioniq Citizenship aims to expand the realm of unique electrified customer experiences provided by the Ioniq lineup to the digital space that has no physical limitations.

Ioniq Citizenship members get to enjoy exclusive access to digital spaces, special digital content, and physical items related to the Ioniq 6. Some utilities may vary by rarity.

Hyundai plans to expand the innovative Ioniq 6 experiences through various partnerships, starting with virtual fashion items giveaways and exclusive VIP access on “Planet Hyundai,” Hyundai Motor's virtual space that opened on Zepeto, the global metaverse platform, last week in collaboration with Naver Z.

The evolving car brand adds that owners will have the opportunity to redeem a gift card for a physical custom phone case from NFTYC(NFT Your Case), the world’s first NFT phone case manufacturer, a part of global tech accessory brand CASETiFY.

Then the company will gradually offer an interactive virtual space for a holder exclusive event, “Ioniq Digital Garage,” for NFT holders.

Photos from Hyundai

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