Hyundai Prophecy concept EV to star in ‘Spider-Man: Across the Spider-Verse’

Hyundai announced that it is once again teaming up with Sony Pictures for the movie Spider-Man: Across the Spider-Verse, which will feature its Prophecy concept electric vehicle (EV).

In the new movie — which will open in cinemas worldwide next month — audiences will see the “Flying Prophecy,” a version of the real-world concept car that inspired the design of the Hyundai Ioniq 6 that recently won three World Car of the Year honors and a Gold iF Design Award.

The new Spider-Man animated movie will also showcase several of the brand’s future mobility concepts for revitalizing cities such as advanced air mobility (AAM), a new form of mobility utilizing air space to reduce transit time; purpose-built vehicles (PBV), an eco-friendly urban mobility device to accommodate diverse lifestyles; and Hub, a space for mobility transfer and community activities.

Further, Spider-Man: Across the Spider-Verse will also feature a fictional self-driving robotaxi based on the Hyundai Pony, Hyundai Motor’s first-ever proprietary model.

“Through our partnership, we aim to present our future mobility vision with entertainment content that younger generations love. This campaign will be welcomed by customers and we hope to build a positive momentum for the Hyundai brand,” said Hyundai Motor Company Senior Vice President and Global Chief Marketing Officer Sungwon Jee.

Per Hyundai, the two companies are also collaborating on a multi-dimensional global marketing campaign rolling out between May and July. The campaign includes an animated TV commercial that features Spider-Man, Ioniq 6, and Ioniq 5, and utilizes a new song produced by Metro Boomin.

In addition, there will be Spider-Verse-themed social media content, a behind-the-scenes film about Hyundai’s future mobility concepts that incorporates Hyundai and Sony’s collaborative history on the movie production process, and an offline promotional exhibition.

“During our long-standing relationship with Hyundai, their team continues to create impressive campaigns that capture the very essence of the brand. Utilizing music from the film’s soundtrack, Hyundai has created a stylish and cutting-edge marketing campaign that perfectly aligns their innovative products with one of the most iconic superhero characters,” commented Sony Pictures Entertainment Executive Vice President of Global Partnerships and Brand Management and Head of Location Based Entertainment Jeffrey Godsick.

Photos from Hyundai and Juan Paulo Papa

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