Hyundai retains top spot in industry customer loyalty for US

Hyundai has once again earned the number-one spot in the United States when it comes to customer loyalty in the automotive industry, based on Brand Keys Customer Loyalty Engagement Index (CLEI).

To note, Hyundai has remained in the same position for the 14th consecutive time.

The United States arm of Hyundai is also in the top 20 among all brands and has finished inside the top 20 every year since 2017, based on the Brand Keys Brand Loyalty Leaders survey.

For those who do not know, Brand Keys is a brand research consultancy that specializes in predictive brand equity, consumer loyalty, and engagement metrics. According to Brand Keys, its measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

“Because expectations are more emotionally-based today, brands have a difficult time identifying and tracking them. But there are ‘hero’ brands that pretty much ‘own’ the number one spot in their categories long enough to earn a ‘perennial loyalty’ designation. Hyundai is one of those brands,” said Brand Keys Founder and President Robert Passikoff.

In 2023, Hyundai is the only automotive company awarded a spot in the Top 20. It sits alongside brands such as Corona Extra, Disney+, Aquafina, Levi Strauss, and Lego.

“We try to ensure that our customers have the best experiences possible, from shopping to repurchase, by leveraging our excellent technologies and class-leading service programs at every step of the journey,” commented Hyundai Motor America Chief Marketing Officer Angela Zepeda.

Photos from Hyundai and Brand Keys

Also read: 

Hyundai Motor Group, Boston Dynamics invest US$400-M to create AI institute

Hyundai to support 'Disney 100 Years of Wonder' celebration

Hyundai Motor Group, KT Corporation expand partnership to improve connected car services