Hyundai taps on Kevin Bacon for new Ioniq 6 campaign

Hyundai has launched a new marketing campaign for the Ioniq 6 electric vehicle (EV), and it’s got Kevin Bacon (and his daughter Sosie Bacon) in it.

The campaign’s theme, “It’s Time to Go Electric,” will come to life in broadcast and social media commercials after it is aired during professional football’s conference championship games tonight. The first ad, a 60-second video, is titled “Your Dad Is Going Electric,” while the second accompanying video is titled “Grandkids” and will be 30 seconds long.

The new campaign ad targets consumers, who might be overwhelmed by the sudden influx of EVs. According to Hyundai’s United States (US) arm, it has thought of everything to turn the EV transition into a lifestyle transformation.

“With the introduction of the Ioniq 6, Hyundai is once again making ​the electric vehicle lifestyle more accessible and convenient than ever before. If you are someone on the fence about going electric, we hope this campaign starring Kevin and Sosie Bacon will show how early adopters, at any stage in their life, can easily make the switch,” said Hyundai Motor America Chief Marketing Officer Angela Zepeda.

Kevin Bacon is featured in these videos as an early adopter who is excited to show off all the innovation and capabilities of his new ride to unassuming strangers.

The 60-second ad directly addresses consumers’ concerns about charging times and driving range by highlighting how the Ioniq 6 can go from 10 to 80 percent charge in as little as 18 minutes on a 350-kilowatt, 800-volt DC ultra-fast charger and has a driving range of up to 580 kilometers.

Meanwhile, the 30-second video follows Kevin and Sosie Bacon while highlighting the positive environmental benefits of going electric for future generations.

After the championship games, the ads will continue to run across broadcast and digital media platforms through March, when the vehicle goes on sale in the US. In addition, contextual social media content that highlights key Ioniq 6 features including charge time, Bluelink, and digital key. will extend across multiple platforms, including YouTube, TikTok, Twitter, Facebook, and Instagram.

Photos from Hyundai

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