Hyundai to support 'Disney 100 Years of Wonder' celebration

Hyundai announced that it is the first United States (US) sponsor for Disney’s 100 Years of Wonder Celebration, which is slated to take place next year.

The celebration, per Hyundai Motor America, honors the rich legacy of storytelling and immersive experiences that have been a hallmark of the company since its founding in 1923. Disney’s 100 Years of Wonder Celebration is anticipated to be the largest cross-company global celebration in the 100-year history of The Walt Disney Company.

“Disney is a beloved brand that strikes an emotional connection with every interaction. Hyundai values customer experiences and the moments and stories shared along the way and with Disney, we look forward to tapping into the emotion and wonder by adding a little magic and inspiration to each journey,” Hyundai Motor America Chief Marketing Officer Angela Zepeda.

The sponsorship is one of many collaborations between Hyundai and Disney. In 2021, Hyundai and Disney Advertising, Disney CreativeWorks, and Marvel teamed up to release a first-ever multi-series campaign for Disney featuring title characters from ABC, ESPN, and the Marvel Cinematic Universe as part of the 2022 Tucson “Question Everything” creative platform.

Additionally, Hyundai and National Geographic created “Outside Academy” in 2021 — an educational augmented reality experience that empowered families to explore iconic national parks, while inspiring them to create journeys of their own.

“As we look back and celebrate 10 decades of creating magic and unforgettable storytelling at The Walt Disney Company, we’re excited to bring it all to life with Hyundai. We’re combining the best in creativity and innovation to launch a fully integrated campaign that will unlock wonder with multiple touchpoints throughout the year, and as we look ahead to the next 100 years of Disney,” commented Disney Media and Entertainment Distribution Advertising President Rita Ferro.

Photos from Hyundai 

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