Isuzu Isabela reopens, now adopts global outlet standard

Isuzu Philippines Corporation (IPC) has announced that its Isabela dealership has been reopened — adding to the growing number of outlets that have adopted the brand’s global standards.

Under BM Domingo Motor Sales, Inc. (BMD), the re-inaugurated Isuzu Isabela dealership (which now follows the global Isuzu Outlet Standard [IOS>) also celebrated the 44^th anniversary of being an Isuzu franchised dealer .

 “Over the years, the said group has earned a reputation as one of the brand’s most trusted partners and helped extensively expand its reach in the Cagayan Region and Central Luzon in the provinces of Nueva Ecija, Bulacan and Tarlac,” IPC said in a statement.

IPC also claimed that aside from ensuring customer satisfaction, “openness to modernization and adaptability drives BMD’s longevity.”

The company shared, “These were evident during the establishment of Isuzu Iguig in Cagayan wherein the facility and work force were uprooted from Tuguegarao but still managed to become the first in the country to showcase the IOS design in October 2019... Isuzu Iguig since then has lived up to being a responsible partner to its community by giving aid in COVID-19 relief operations and to date, joined by the just remodeled Isuzu Isabela, is in support of the brand’s transition to a more customer-centric philosophy."

Meanwhile, Isuzu Isabela Branch Manager Maria Rizalina said that BMD Motor Sales recognized the role of physical showrooms in helping customers purchase their needed vehicle.

“We must adapt to the changing times — new technology, new competition, new ways of doing business. That is why we make investments on current innovations that will better cater to the in-store needs of our clients as well as improve the work experience of our employees for years to come," she stated.

Rizalina also assured that Isuzu Isabela is ready to properly address the after-sales needs of its customers. “Equally important to sales is after-sales which is an intrinsic element in the industry. Therefore, expect that our service reception, parts counters and workshops will also soon be completed,” she added.

The Isuzu Isabela’s new IOS Showroom and Service Center covers a total floor area of 2,854 square meters that has a mezzanine and a two-story Parts Warehouse. The facility displays one commercial vehicle (CV) and three light commercial vehicles (LCV).

Its workshop can accommodate up to 12 LCV units. Another 1,745-square meters section serves as a separate Truck Center with another showroom for two CV and additional service bays for four LCV and four CV.

IPC President Hajime Koso sent his virtual greetings for the dealership.

“We are very proud of the BMD Group for continuing to capture the Cagayan Region market by providing not just good sales but excellent aftersales service that keeps our clients satisfied and loyal to the brand. IPC is confident that this new IOS design concept will bring not just more sales but more importantly elevate our clients’ experience resulting to utmost Customer Success,” Koso noted.

Photos from Isuzu Philippines Corporation

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