Isuzu La Union holds mini-truck fest to celebrate 1st-year anniversary

Isuzu La Union had its first-year anniversary celebration by conducting a mini-truck festival last weekend.

In a statement, Isuzu Philippines Corporation (IPC) shared that the sales facility (under One Maharlika Motor Sales and Service Corporation) was constructed and opened at the height of the pandemic to establish the brand’s market share in the Northern Luzon region.

During the anniversary celebration held last October 21-22, a turnover ceremony was conducted for the four units NMR85H drop-side and a single unit of FVM34W aluminum wing van to AQN First Bev, a multi-industry company distributing different products ranging from LPG to food and beverages in San Fernando, La Union. The newly-acquired units will form part of their existing delivery fleet.

To express gratitude towards customers for playing an important role in their business operations, Isuzu La Union presented plaques of appreciation to their valued fleet accounts who regularly purchase units and avail services at their dealership.

“As a new player in our network, we appreciate your dedication to uphold the Isuzu brand and our commitment to provide the best mobility and business solutions to Filipinos,” IPC President Noboru Murakami said.

Further, Murakami — alongside Isuzu La Union President Benigno Garcia, and Bauang, La Union Municipal Mayor Eulogio Clarence Martin De Guzman III — has also opened the Mini-Truck Fest and Light Commercial Vehicle (LCV) Show through a ribbon cutting ceremony.

“We are featuring our Isuzu trucks with different body applications such as refrigerated van, passenger van, dump trucks, and many more to serve the various needs and requirements of our dear customers here in La Union,” Garcia said.

Isuzu La Union highlighted its array of trucks that wear different body applications in their dealership — together with the mu-X and Isuzu D-Max. Through the Mini-Truck Fest and LCV Show, Isuzu La Union also introduced their First Year Anniversary Parts and Service promo wherein customers can get freebies and exclusive discounts on parts and labor upon booking services through their Facebook page at https://www.facebook.com/IsuzuLaUnionOfficial/.

Although the truck and light-commercial vehicle displays lasted for only a day, Isuzu La Union’s Parts and Service promo will continue to run until December 21. For more information about the sales initiative, customers may check out the dealership’s official Facebook Page, or visit the onsite store.

Photos from Isuzu Philippines Corporation

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