Isuzu PH boosts reach in Cavite with Dasmarinas dealership inauguration

Isuzu Philippines Corporation (IPC) announced that it has opened a new dealership in Dasmarinas, Cavite to further strengthen its presence in the area.

According to IPC, the new dealership in Dasmarinas is operated by Iconic Dealership Incorporated (IDI), which also happens to run Isuzu Bacoor.

To note, IDI has recently closed its Isuzu Imus facility to focus on the cities of Dasmarinas and Bacoor.

“The Isuzu brand has always been a jewel within IDI, it amounts to one-third of our business, and with this relocation we expect better returns in the future as it is located at the crossroads of two major thoroughfares, meaning there will be better visibility and accessibility to our customers in the area. The opening is also very timely, since the industry is expecting to reach pre-pandemic level by the end of the year, hopefully fully recovered by next year,” commented IDI President Toti Zara.

The new Isuzu Dasmarinas dealership is located at Emilio Aguinaldo Highway and has a total land area of 5,000 square meters. It boasts a spacious showroom that can display up to three vehicles including a truck. Additionally, the new location flaunts an expansive facade and a spacious parking area for visiting customers.

Speaking of which, IPC mentioned that the new facility was designed with customer satisfaction in mind. On that note, it was built with a comfortable customer lounge allowing Isuzu vehicle owners to relax while they wait for their rides to be serviced in the dealership’s seven service bays, which can accommodate automobiles that range from light commercial vehicles to heavy-duty trucks.

Isuzu Dasmarinas, IPC pointed out, is fully compliant with the Isuzu Outlet Standard. Not only does the new site give importance to sales but also values its customer’s overall journey starting from inquiry, sales, after-sales service, and their continuous return to our showroom.

“Considered one of the most competitive cities not just in CALABARZON but nationwide, Dasmarinas’ growth over the past years has shown to be strategic for Isuzu to set foot in this area. We are happy that through IDI the brand will have a bigger presence not just in this city but in the entire province in the years to come. We are confident that with IDI’s expertise in providing excellent customer service, will be able to take good care of our customers in this area similar to other dealerships they operate,” noted IPC President Tetsuya Fujita.

The newly opened Isuzu Dasmarinas outlet joins 48 other Isuzu dealerships located across the country, offering their latest line-up of pick-ups, sport utility vehicles, and best-selling trucks with world-renowned durability and reliability.

Photos from Isuzu

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