Isuzu PH celebrates 25 years with 'biggest' Truck Fest yet'

MANILA: To celebrate its 25 consecutive years of being the leading truck brand in the country, Isuzu Philippines Corporation (IPC) will hold its “biggest Truck Fest yet” this year.

In a statement, the Japanese truckmaker’s local arm said that the 2025 edition of the Isuzu Truck shall be held on February 28-March 2 at the SMX Convention Center in Pasay City.

Per IPC, 19 Isuzu trucks under light-, medium-, and heavy-duty truck categories will be displayed at the three-day event — all with specialized body applications crafted by IPC’s authorized body builders.

Eventgoers will also get to see the several configurations that the Isuzu trucks can carry, which include:

• Utility Van
• Aluminum Van
• Refrigerated Van
• Mobile Kitchen
• Modern public utility vehicle
• Garbage Compactor
• Dump Truck
• Crane Truck
• Fuel Tanker
• Fire Truck
• Military Truck

The Isuzu Advantage, which served as IPC’s strength over the years, is also anticipated to be showcased in the event covering:

Nationwide Dealer Network	Nationwide Parts Availability
Deployment of Isuzu Mobile Media Truck and Expert Japanese truck Engineers	Drivers and Mechanics Training and Quality Body Application

"The 2025 Isuzu Truck Fest is more than just a display of our trucks; it is a testament to Isuzu's long-standing commitment to providing durable, fuel-efficient, and reliable transport solutions for Filipino businesses nationwide. This event will highlight why Isuzu remains the top choice in the trucking industry, with our excellent product line-up and unparalleled aftersales support that sets us apart from the competition," IPC President Tetsuya Fujita said.

Special treats

Complementing the products and services that IPC will offer at the 2025 Isuzu Truck Fest are the following:

• P35,000-discount on vehicle purchase
• P10,000 worth of parts coupon

Partners

The event will also give IPC’s suppliers, body builders and banking and leasing partners an avenue to highlight their offerings.

The body builders and suppliers who will take part at the 2025 Isuzu Truck Fest are:

Advance Thermofab	CoolAire
Almazora	F. Cura Industries
Carryboy	Kyoei Kogyo
Centro Manufacturing Corporation	Multi-Lift

 In addition, banks that will be ready to help customers purchase units are:

• Rizal Commercial Banking Corporation
• Bank of Philippine Islands
• Security Bank

"We invite business owners—big and small—to come and visit the 2025 Isuzu Truck Fest. This is the perfect opportunity to discover more about the Isuzu Advantage, and how we can help your business grow. Whether you're looking for a light-duty truck for deliveries or a heavy-duty solution for large-scale operations, there's an Isuzu truck ready to meet your needs," Fujita added.

Lastly, IPC is inviting all at the event to “experience firsthand the strength and reliability of Isuzu trucks.”

“Whether you're a long-time Isuzu user or a potential customer looking for the right business solution, the 2025 Isuzu Truck Fest promises valuable insights, exclusive deals, and a celebration of excellence in the trucking industry,” the company concluded.

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