Isuzu PH continues 22-year reign in truck industry

Isuzu Philippines Corporation (IPC) continues to dominate the local truck industry for 22 years in a row.

Based on the combined report from Truck Manufacturers Association Inc. (TMA) and the Chamber of Automotive Manufacturers of the Philippines Inc (CAMPI), IPC has sold 4,427 units in 2021, cornering 45.5 percent share of the market.

The biggest contributor for Isuzu’s local arm came from its light-duty truck offerings. In the said category, the company held 56 percent share after delivering 2,745 samples to customers. It also rolled out 1,397 units to buyers and grabbed 38.3 percent of the medium-truck category.

Meanwhile, Isuzu was able to sell 285 units of heavy-duty trucks (25.3 percent segment share).

IPC President Hajime Koso attributed the the brand's continued domination to “Isuzu's global reputation as the leading truck maker, known for its durability and reliability, as well as on the company’s excellent after sales support, manifested through IPC’s nationwide dealer network with top-notch servicing facilities, expert service technicians and field support personnel that are on-call to provide technical assistance whenever and wherever needed.”  

He also reiterated that the company continues to provide timely transport and business solutions to its customers. “As a leader, we continue to innovate as we launched our New N-Series Smoother AMT trucks late last year. Currently, this is the first light-duty truck in the market with an automated manual transmission, and we are confident that this new innovative truck will have the similar success as other models in our lineup,” Koso shared.

Further, Koso announced the brand’s plans in shifting towards sustainability. “(Year) 2022 will be the start of a new era for Isuzu — a more sustainable and eco-friendlier plans will be introduced that are in line with the United Nations' Sustainable Development Goals. This includes its products, operations and customer service. IPC will evolve into a company that creates economic value combined with social and environmental contributions to with-stand the challenges ahead,” Koso revealed.

To know more about IPC’s commercial vehicles, log on to IPC website at www.isuzuphil.com, check out the company’s official Facebook page or call or visit the nearest Isuzu dealership. 

Photos from Isuzu Philippines Corporation

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