Isuzu PH hints possible NEV model display at 9th PIMS

Isuzu Philippines Corporation (IPC) might display electric vehicles at the forthcoming 9th Philippine International Motor Show (PIMS).

During a press conference yesterday, IPC Executive Vice President Shojiro Sakoda called on the public to check out its offerings at the event on October 24-27 to know Isuzu’s offerings in terms of electrified mobility.

The IPC executive is also confident in the future of electric vehicles in the country.

“We are indeed very excited about the developments in our electric vehicle lineup, as seen in Japan and Thailand. For the Philippine market, we recognize the growing interest in electric vehicles, and we are carefully evaluating the best approach to introduce our EV models here. Our primary focus is ensuring that the infrastructure, support systems, and consumer readiness are in place to provide the best customer experience," Sakoda shared.

Relatedly, the Sakoda revealed that the company is currently looking at bringing hybrids locally.

"Introducing hybrid vehicles is something we are actively exploring, especially as we consider the unique challenges and opportunities in the Philippine market. Hybrids could provide a practical bridge towards full electrification, offering improved fuel efficiency and lower emissions while still using existing infrastructure," he explained.

Further, Sakoda shared that any move towards hybrid technology would be carefully planned and aligned with the evolving needs of Filipino consumers, particularly for commercial vehicles like trucks. "We are continuously monitoring market developments and are open to adapting our product lineup to meet the evolving needs of our customers,” he noted.

To recall, Isuzu showcased at the 2023 Japan Mobility Show EV offerings such as the Erga EV, Giga (commonly known as the C and E Series in the Philippines) Fuel Cell and Elf (known locally as the N-Series) EV. 

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