Isuzu PH dealer celebrates 7th anniversary with 3-day truck expo

Isuzu Philippines Corporation’s (IPC) dealer-partner in Northern Mindanao has celebrated its 7th anniversary by conducting a truck expo recently.

In a statement, IPC said that the North-Min Auto Dealership, Inc. (NMADI) held the three-day event at Isuzu Cagayan De Oro showroom last September 22-24. Its branches in Butuan, Dipolog and Pagadian also had their own mini expos.

Themed “Driving the Aspirations of the Local SMEs”, the NMADI Truck Expo was aimed at highlighting the Isuzu’s truck roster to share to the local micro, small and mid-size enterprises (MSME) the immense benefits of choosing Isuzu trucks as responsible partner in their businesses.

During the three-day program, the dealer showcased the Traviz alongside the light- to heavy-duty trucks with various body applications and the Isuzu Powertrain Marine Engine.

The event at Isuzu’s Cagayan de Oro showroom also brought together body-building companies, accredited financing partners and insurance companies — making the truck expo a one-stop shop to all entrepreneurs.

Further, NMADI introduced the Isuzu Vehicle Health Report and Fleet Plus Program to clients. The exclusive aftersales support system is tailored to businesses that heavily depends on their truck’s availability and roadworthiness. According to IPC, the said program is set to help businesses reduce vehicle maintenance cost to gain more profit.

“We don’t only provide durable and reliable trucks complete with extensive aftersales support and fleet programs to customers. More importantly, we provide business and transport solutions which help build the nation’s economy,” IPC President Noboru Murakami said.

Apart from enticing local entrepreneurs to take advantage of the Isuzu vehicles, IPC said that the NMADI Truck Expo was made to reinforce its commitment to continuously provide excellent business and transport solutions to the society. “Supporting businesses with a full package of durable products and comprehensive aftersales service support contributes to the development and advancement of logistics in the country, thus helping the Philippine economy,” IPC noted.

Further, NMADI had a corporate social responsibility activity to help the local community in Barangay Dahilayan in Bukidnon. Together with the IPC, the NMADI Board of Directors and officers organized a feeding program at the day care center in the area, and donated chairs and tables.

To note, fostering the brand’s DNA of volunteerism is one of the main objectives of IPC’s "Road To Progress" vision that Isuzu dealerships are proud and willing to engage in.

Photos from Isuzu Philippines Corporation

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