Jaguar Land Rover to shell out P1-T investment to boost electrification strategy

Jaguar Land Rover is set to invest £15 billion (approximately P1.037 trillion) that is aimed to boost its electrification strategy.

In its bid to become the world’s leading modern luxury car manufacturer Jaguar Land Rover will transform its Halewood plant in the United Kingdom (UK) into an all-electric production facility. Here, the marque’s next-generation medium-size sport utility vehicle architecture — the electrified modular architecture (EMA) — will be made fully electric.

The investment will fund the brand’s move to expand its industrial footprint and bolster its vehicle programs, autonomous, artificial intelligence and digital technologies, as well as its people skills.

“Two years ago, we launched our Reimagine strategy and since then we have made great progress, including launching two new critically acclaimed modern luxury Range Rover and Range Rover Sport models, joining the Defender family, for which there is record demand. We achieved this while navigating the headwinds of the pandemic and chip shortages, and successfully ramping up production of our most profitable models to deliver profit in Q3. Today I am proud to announce we are accelerating our electrification path, making one of our UK plants and our next-generation medium-size luxury SUV architecture fully electric. This investment enables us to deliver our modern luxury electric future, developing new skills, and reaffirming our commitment to being carbon net zero by 2039,” commented Jaguar Land Rover Chief Executive Officer Adrian Mardell.

In addition to revamping its Halewood facility, Jaguar Land Rover announced that its Engine Manufacturing Center in Wolverhampton, UK — which currently produces the brand’s Ingenium internal combustion engines — will soon manufacture electric drive units and battery packs for Jaguar Land Rover’s next-generation vehicles.

On that note, Jaguar Land Rover’s Engine Manufacturing Center will be renamed to Electric Propulsion Manufacturing Center.

In line with the company’s strides in electrification, Jaguar Land Rover revealed that it will launch an all-electric Range Rover in 2025, to be built in its soon-to-be souped-up Halewood facility.

Further, Jaguar Land Rover announced that it will release three reimagined modern luxury electric Jaguars — the first of which will be a four-door GT built in Solihull, UK.

Photos from Jaguar Land Rover

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