Kia Alabang is the first PH dealership to don latest brand logo

Kia Philippines has announced that its Alabang dealership in Muntinlupa is the first dealership to carry the latest brand logo design, a week after the local distributor has adopted the latest brand direction.

Aside from the new corporate logo, the Muntinlupa dealership also  showcases the new store design.

Last November 15, the Kia Alabang dealership — under the capable management of Iconic Dealership Inc. (IDI) — was officially inaugurated. To note, IDI is a multi-brand automotive dealer group and wholly owned subsidiary of the Ayala-owned AC Motors.

IDI Chief Operating Officer Bob Palanca expressed firm belief that choosing Kia Alabang as the first dealership to carry the brand’s new identity is the right move.

“Kia Alabang is strategically located in one of the most vibrant convergences of the urban and suburban markets in the Calabarzon socioeconomic region where the rapid pace of progress is tempered with slow, deliberate countryside lifestyle. This is the perfect market landscape to highlight Kia’s focus on customer experience that complements its quality and stylish products,” he was quoted as saying.

The new Kia Alabang showroom gives customers an immediate feel of the brand’s renewed brand identity as seen in the new spatial design and color scheme.

“The dedicated customer area emanates warmth and puts customers at ease with its minimalist, wooden interior. Step into the showroom and it’s an entirely different experience. Achromatic colors and metallic surfaces exude a modern and futuristic vibe that shines the spotlight on the Kia models on display,” the Ayala-backed distributor shared.

Kia Philippines explained that the new store identity and customer experience expresses “the brand’s desire to inspire and transform the lives of Filipinos everywhere, which are greatly in line with the new Kia global movement—Movement That Inspires.”

Further, Kia Philippines President Manny Aligada said that they are keen on becoming a strong part of the latest movement, noting that while the new brand identity’s journey begins with Kia Alabang, Kia’s reputation as a provider of quality customer and aftersales services remains consistent in all of its dealerships nationwide.

“Kia Alabang is only the beginning of the brand’s reinvention following the launch of Kia’s new brand purpose. Filipinos can expect more dealerships to adapt to the new store identity in the coming years. In addition, our goal is to constantly provide memorable customer experiences as we create various programs that aim to continuously strengthen the knowledge and skills of all our teams to better serve our valued customers,” Aligada said.

Now ready to accept customers, the Kia Alabang dealership is located along Alabang-Zapote Road, corner Acacia Avenue, Madrigal Business Park, Muntinlupa City.

Customers may contact the dealership via (02) 8558-5888 local 876 and 804 for general inquiries or local 807 for service-related concerns, or through the Facebook page https://www.facebook.com/KiaIconicDealershipInc/.

Photos from Kia Philippines

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