Kia hands Nadal a custom EV6 crossover

Kia handed its global brand ambassador Rafael Nadal a customized EV6 GT-Line as a demonstration of the two longstanding partners’ shared vision for creating a better world and to inspire a new generation of drivers to embrace electric mobility.

The handover ceremony was held at the Rafa Nadal Academy in his Spanish hometown of Manacor, Mallorca.

At the same time, the Spanish tennis legend signed his commitment to promoting eco-friendly mobility by increasing the use of Kia’s first dedicated EV.

Rafa, in line with his commitment, will actively use the EV6 crossover for his personal mobility in Mallorca as well as at major tennis tournaments such as the upcoming 2022 Australian Open. The world’s number-five-ranked tennis player also expressed his interest to convert all vehicles used at the Rafa Nadal Academy and Rafa Nadal Foundation to electric vehicles by 2022.

“My job naturally requires a lot of travel, and my lifestyle is not fully sustainable. But I’m determined to make the necessary changes where I can, starting with my personal use of the EV6 crossover in Mallorca and beyond. I feel lucky to have the support of Kia and the new EV6 that will help drive my commitment. I would like to encourage others to join me in driving these kinds of vehicles wherever possible,” Nada said during the handover event.

To showcase more of what the electric crossover can do, Kia used a customized EV6GT-Line to illuminate a tennis court in the Rafa Nadal Academy during the handover ceremony.

The EV6 can supply up to 3.6KW of electricity and be used conveniently as a portable power supply for leisure and other everyday activities.

“We at Kia strongly believe in our ethos that movement inspires ideas. The EV6 is the model that embodies this new brand ethos of ours, and we feel privileged to have Rafa on our team as our global brand ambassador for the past 15 years. He is not only one of the greatest athletes in history but an icon of inspiration who constantly strives to make a positive impact in the world through his diverse social contribution activities,” commented Kia Global Brand and Customer Experience Division Senior Vice President Artur Martins.

Photos from Kia

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