Lamborghini celebrates 60 years of colors

This year, Lamborghini is celebrating not only its diamond jubilee but also 60 years of manufacturing impressively colorful sports cars.

When Ferruccio Lamborghini founded his company in 1963, he decided that his cars will not only have a single color but instead offer a palette that appeal to diverse customers and, above all, give them the opportunity to make their cars as unique as possible.

According to Lamborghini, the first cars to reflect this philosophy were the 350 and 400 GT nameplates, which were offered in a variety of beautiful but quite standard hues of its time.

The Lamborghini Miura also expressed such ethos and even brought about a multicolor explosion for the brand.

“The model lent itself well to bold hues; fashions were changing and the jet set were favoring new, more vibrant tones, which featured in architecture magazines,” Lamborghini wrote in a press release.

Some of the most popular Lamborghini Miura models donned bright and vibrant colors such as green, orange, and yellow. Samples include Twiggy’s (a British model) lime green Miura S, the orange Miura in the opening scene of The Italian Job, and the “Bleu Ischia Metallizzato” (metallic Ischia blue) Miura of the Shah of Iran.

The arrival of the Lamborghini Countach also brought a wide range of striking color options. Prime examples were the Countachs commissioned for Walter Wolf including two cars finished in Rosso (red) and “Bleu Metallizzato” (metallic blue).

As for the Lamborghini Espada, on the other hand, was characterized by its two tones, with orange and black being the most popular.

Even the LM 002, a car with totally unconventional shapes and dimensions, saw units produced in special colors chosen by the customer, such as the one-off created for a Japanese enthusiast who requested “Verde Speciale” (special green) which, according to the Italian automotive band, was actually a shade of blue.

The Lamborghini Diablo, although it started out mainly in pastel hues, offered many metallic shades in metallic colors such as “Oro Elios” (gold) and purple. The latter became a niche color for the Diablo, which eventually was offered in “Viola 30th,” a very striking metallic shade worn by the Diablo SE 30.

Notable Diablo models include Jason Kay's personal Lamborghini Diablo SE 30, which appeared in the music video “Cosmic Girl” by Jamiroquai.

Lamborghini introduced the Murciélago, which in turn brought pearl on carbon fiber finishes. One of these, “Bianco Perla” (pearl white), is considered by many to be the most attractive.

With the Lamborghini Murciélago, matt colors were also added to the Lamborghini offering. For the “baby” Gallardo, the most popular paint options were “Arancio Atlas” (orange) and “Giallo Orion” (yellow), two shades that firmly echo the traditional and iconic colors of Lamborghini.

The Sant’Agata Bolognese-based brand entered a modern era of colors upon the introduction of the Lamborghini Aventador, Huracán, and Urus.

The said models were offered in the so-called Harlequin or iridescent colors. And while requests for multicolored, shaded, or cars with dedicated liveries increased, Lamborghini’s way of developing paint finishes remained rooted in tradition. For example, the Huracán Sterrato is offered in “Sabbia Desertum,” a shade of sandy beige offered on the LM 002.

Lamborghini also adds personalized finishes for its offerings through its bespoke program, Ad Personam.

“Today there are more than 360 colors to choose from, 60 of which are divided into five families (Sporty, Contemporary, Eclectic, Classic, and Technical) reflecting the company’s heritage, its current product range and its future direction, without forgetting the possibility of having a specifically-developed finish. A further 300 colors are part of the Ad Personam palette, including those with special tones and more sophisticated technologies, with some available through the Lamborghini Car Configurator system, and others only by visiting the Ad Personam studio,” Lamborghini stated.

Photos from Lamborghini 

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