Coventry Motors Corporation (CMC) has handed over the keys of a Land Rover Defender to its 200th owner in the country.
The milestone was celebrated a year after the iconic nameplate made its official return in Asia.
Land Rover Philippines President Chris Ward attributed its success to the “market’s fondness for the Land Rover brand.”
“Launching the vehicle head-on with the COVID-19 situation, we were unsure of how the Defender line would initially take-off. Not surprisingly, it was very well received in the Philippine market. The amount of support of its enthusiasts for the brand was tremendous. Customers rushed to reserve their unit instantly after the reveal. The Philippines’ following for the vehicle keeps on growing as we see more drivers find the love for everything adventure — and that is what the Defender brand stands for,” he was quoted as saying.
Meanwhile, Land Rover Club of the Philippines President Robby Consunji expressed delight with the news.
“It is often said that — Land Rover talks about its ‘spirit of adventure.' This is the single most important quality of its vehicles. We all know that the New Defender contains state of the art technology to conquer the most difficult terrain. It is a statement of personal taste, a luxurious sense of style and a die-hard passion for all terrain adventure. For the owner of the new Land Rover Defender, (it) will take you to all the good remote unexplored destinations and will open up new opportunities for you.”
In a statement, CMC invited customers to “start their journey towards adventure” with the Defender 110 and 90 available at All British Cars (ABC) showrooms. These two offerings can be personalized with four Accessory Packs to choose from: Urban, Country, Adventure, and Explorer.
The ABC outlets are located in EDSA Greenhills and at the BGC Boutique Showroom in 5th Avenue corner 24th Street. Clients may set an appointment before visiting the showroom or book a virtual appointment by contacting (02) 8784 5003 | (0919) 083-6397 for Greenhills or (02) 8424 4200 / (0919) 083-6726 for BGC.
Photos from Coventry Motors Corporation
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