Lotus launches new online retail platform

Lotus has launched a new e-commerce website where customers can buy parts, accessories, and other merchandise. It’s not just a typical  online store, as  the brand's new virtual retail platform has thousands of car components that cover models dating back from 1981 and the era of the Esprit and Excel, to the more recent Elise, Exige, and Evora.

The said parts, per the British car marque, are either original from the period or manufactured to OEM specifications.

An official parts manual is also available to help Lotus owners keep their vehicles in tip-top condition.

Lotus knows just how frustrating it is to land on a web page that’s difficult to navigate. That said, the Norfolk-based brand added a comprehensive search tool allowing Lotus owners to conveniently search for a part they’re looking for. The search tool has selections for the Lotus model, year, driveline, and trim level.

In addition, the site includes a full range of contemporary Lotus lifestyle merchandise, clothing, and accessories. Legacy items, such as period keyrings and car covers for older Lotus cars, are also available. Aimed initially at United Kingdom (UK) customers, they can either collect from, or choose direct delivery from, their local retailer agent.

“A Lotus car is designed, developed, and built to be driven in a spirited way, and so it’s vital that we support owners in keeping their cars performing as our engineers intended. Moving our entire parts and accessories business to this new and fully searchable online portal is improving our service to them,” said Lotus Aftersales Director Chris Hinks.

“Some Lotus owners have their own workshop facilities and take pleasure maintaining their cars themselves, others rely on authorized retailers and repairers. We always encourage our customers to keep their cars maintained to specification for the full ‘signed-off’ experience, and parts.lotuscars.com will significantly improve our already outstanding levels of service, making that easier than ever,” he added.

Photos from Lotus

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