Lotus partners with NFT Pro, Ripple to launch NFTs via XRP Ledger

Lotus announces its plans to enter the realm of non-fungible tokens or NFTs. The British automotive brand will collaborate with industry expert NFT Pro and with Ripple as the blockchain partner providing technical support on the ultra-fast, low-cost, and carbon-neutral XRP Ledger (XRPL) blockchain.

“Lotus has always been about cutting-edge innovation, and entering the Web3 space in this way, with a truly customer-focused NFT program, is another excellent example of that. Partnering with NFT Pro, a real expert in this field, means we are guaranteed to deliver truly memorable content for a new digital community of Lotus fans,” said Lotus Advanced Performance Director Simon Lane.

The partnership between Lotus and NFT Pro marks the firm’s debut in the world of NFTs. Lotus will be creating a community where Lotus customers, NFT collectors, and crypto-fans can expect exciting and new opportunities.

“It’s a privilege to partner with such an iconic British automotive brand and to help the Lotus Advanced Performance team connect with a new generation of fans. This announcement is only the beginning for this collaboration,” said NFT Pro CEO Christian Ferri.

NFTs are the next innovative project from Lotus Advanced Performance, the division of the business launched earlier this year. It is dedicated to delivering thrilling bespoke vehicles and world-class customer experiences. Created in-house by Lotus Design, each new NFT will pay tribute to the pioneering spirit of the iconic performance car brand.

Photos from Lotus

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