McLaren Automotive, Tumi launch 60th Anniversary Collection
McLaren Automotive and Tumi have launched the limited-edition 60th Anniversary Collection to celebrate the former’s 60th birthday.
KEY TAKEAWAYS
Who is the Formula 1 driver featured on the launch of the limited-edition 60th Anniversary Collection?
Lando Norris was featured during the launch of the limited-edition 60th Anniversary Collection.What bags are included in the limited-edition 60th Anniversary Collection?
According to the carmaker, the limited-edition 60th Anniversary Collection includes bags like the Torque Sling, Velocity Backpack, and Aero International Expandable 4-Wheeled Carry-On.The collection was unveiled in the final installment of Tumi’s Spring 2023 campaign, entitled “Unpack Tomorrow,” featuring returning Tumi Crew member and McLaren Formula 1 driver Lando Norris.
“Together with Tumi, we wanted to build on the success of our core and carbon fiber collections with a bespoke capsule edit to celebrate sixty years of McLaren. This edition of luxury travel pieces also celebrates our founder Bruce McLaren’s passion for looking to the future, pushing the boundaries, and matching effortless functionality with a modern design language that reflects the ethos of both companies,” commented McLaren Automotive Chief Designer Goran Ozbolt.
Included in the 60th Anniversary Collection are bags like the Torque Sling, Velocity Backpack, and Aero International Expandable 4-Wheeled Carry-On — all in the automotive brand’s iconic papaya colorway.
The 60th Anniversary Collection offers an expanded assortment of carrying options with the addition of packing cases and portfolios. The new collection is now available to shop in Tumi stores worldwide and on the company’s website.
“As two brands rooted in the creation of world-class, performance luxury products with a true understanding of how technology and functionality coincide, the synergies between Tumi and McLaren are undeniable. We are thrilled to have collaborated on this collection with McLaren, utilizing their famous papaya color and combining modern, lightweight materials to create luggage, bags, and accessories that celebrate their 60th anniversary,” said Tumi Creative Director Victor Sanz.
Photos from McLaren Automotive
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