MG PH forges partnership with ADMU volleyball teams

MG Philippines has forged a partnership with the Ateneo De Manila University (ADMU) Blue Eagles Men’s and Women’s collegiate volleyball teams.

The newly-inked partnership is the first time that an automotive brand has joined forces with ADMU.

In a statement, the distributor of Morris Garages vehicles in the Philippines shared that it has been “carving out co-beneficial partnerships with sporting organizations” early on as sports is an inherent part of the MG brand’s DNA.

“From local events such as collegiate basketball exhibitions, to endurance car racing; and international events such as mixed martial arts and the SEA Games, MG Philippines has made an indelible mark as an automotive brand that champions local athletes and dedicated young Filipinos with ambition, while establishing itself as a high-consideration car brand among Filipino motorists,” the company noted.

“The thrust of The Covenant Car Company, Inc. (TCCCI) for MG Philippines is to be the preferred mobility partner of the growing progressive Filipino driver and rider. We have continuously offered our vehicles to be part of the everyday commute and the overall well-being of our clients. As MG Philippines continues to establish its track marks on the road, we also want to be part of the roadmap of our youth as they pursue their goals and aspirations,” MG Philippines President and Chief Executive Officer Atty. Alberto Arcilla said.

“MG has participated in many sporting events and has been part of various sports communities in the past four years. We will continue to support the Filipino athletes as they embody discipline, perseverance, and excellence—the same virtues that MG Philippines as a brand upholds and offers as well to our patrons. It is our honor to support the Ateneo de Manila University Volleyball team in its efforts to nurture our young college athletes, to excel with integrity, and to reach their goals with determination. And in all times, AMDG,” he added.

Meanwhile, ADMU Director for University Athletics Emmanuel Fernandez expressed his gratitude towards the partnership.

“MG is a brand that has been synonymous with cars that excite and inspire people, just like the Ateneo Blue Eagles. The Ateneo community comes together to cheer for our volleyball teams because of the electrifying atmosphere at the game venues and the delight of seeing our teams play as one. Our Blue Eagles have also been a source of inspiration to a lot of young men and women who want to reach their dreams—be it on court, or off it. Both Ateneo and MG Philippines share a history of resiliency and innovation, especially after the grueling years of the pandemic. We are seeing a renewed vigor in our teams as they will be competing again in the University Athletic Association of the Philippines (UAAP.) The Ateneo Blue Eagles are honored to be the first collegiate sports team partner of MG Philippines,” he said.

Further, MG Philippines said that with the partnership, the two organizations “move forward with the common goal of fostering and promoting Filipino sport, guided by a mutual set of principles aimed at strengthening and empowering the youth.”

Photos from The Covenant Car Company, Inc.

Also read:

MG PH lineup posts outstanding fuel efficiency numbers in recent test

MG PH releases original song, ‘Coming Home’

MG PH to Hold MG Live! Free Concert Series, Showcasing MG Vehicles and Top Filipino Musical Acts