Mini PH opens new ‘permanent’ dealership in Cebu

Mini’s newest and the sole sales facility in the Central Visayas region has been opened, its distributor announced.

In a statement, Mini Philippines said that its newly-opened Cebu dealership is located at Veterans Drive, Nivel Hills, Lahug, Cebu City. The new showroom is open Mondays to Saturdays, from 9 a.m. to 6 p.m., and Sundays from 9 a.m. to 5 p.m.

Managed by Autostudio Philippines Corporation (Autostudio), the latest Mini outlet showcases the Mini Cooper S Three-Door, and the John Cooper Works Three-Door. Aside from that, it also has a dedicated John Cooper Works corner, an expansive lifestyle and lounge area for customers to enjoy, and comprehensive service facilities for clients.

To note, Autostudio also then managed the 8,000-square-foot pop-up store in N. Escario Street corner Tojong Street in Camputhaw, Cebu City.

Guaranteeing quality service to customers are the three aftersales bays within the establishment.

Spearheading the inauguration were Mini Asia Head Kidd Yam, Mini Philippines and Autohub Group President Willy Tee Ten, Autostudio President Alfonso Luzuriaga Jr. as well Board Members Gabriel Alonzo, Edmundo Samson, and Wilson Tan.

“The Philippines is one of our key markets in Southeast Asia for Mini, and it registered over 30-percent growth in volume in 2022. This encourages us to do even better in 2023: by creating engaging experiences for our Mini community, bringing the latest edition models to market, and taking care of our customers with the best in service. It is my honor to be here at the launch of Mini Cebu, and I thank the Mini Philippines team for their outstanding work and commitment to our customers,” Yam was quoted as saying.

For his part, Tee Ten shared that the brand’s Cebu showroom is a “testament to the strong partnership between the Autohub Group of Companies and Autostudio.” “Mini first established our pop-up store in Escario back in February 2021, and it is wonderful to have a permanent presence in Central Visayas to better cater to our customers in southern Philippines,” he noted.

Meanwhile, Luzuriaga expressed pride over the launching of Mini’s “new and permanent home” in Cebu.

“It is both an honor, and a great responsibility, to be the only Mini dealership in Central Visayas with full services. We will work hard to provide our valued MINI clients with the high-quality services they deserve and the signature go-kart driving fun they desire,” he said.

Relatedly, Mini Cebu is giving away discounts of up to 10 percent on selected Mini lifestyle items, and up to P100,000 discounts on new vehicles up to the end of the month.

For more information about the showroom, its services, or to arrange an appointment, customers are invited to call 0917-652-3345.

Photos from Mini Philippines

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