Mini unveils one-off Concept Aceman with Pokémon Mode at Gamescom 2022

Mini unveiled a Pokémon Mode-equipped Mini Concept Aceman at Gamescom 2022. The highly-anticipated gaming convention started yesterday, August 24, and will run until Sunday, August 28.

Pikachu, the iconic character from Pokémon, takes over the OLED display as the new central instrument when operating the Experience Mode toggle in the Mini Concept Aceman’s Pokémon Mode. Through advanced projection technology, the animation also extends across the dashboard, front doors, and apron projection.

Mini explains that there are two animated loops featured in the Pokémon Mode-equipped Mini Concept Aceman. One shows a Poké Ball in the OLED display. It then opens in a blue glow and moves through the vehicle interior from the OLED display on the dashboard, to the light bar of the doors, and to the apron projection.

The other animated look shows Pikachu in the display at the start. Here, the famous electric Pokémon launches a bright yellow lightning attack that also travels through the vehicle via the interior doors as well as the apron projection.

“Pokémon is one of the most successful entertainment franchises which first launched in 1996 in Japan, with the release of Pokémon Red and Pokémon Green. The video games capture the wonder of discovering, collecting, and training Pokémon when taking on the role of a Pokémon Trainer. Mini could not have chosen a more suitable Pokémon than Pikachu for the cooperation. After all, the iconic Pokémon is small, special, and has electric abilities. With the fifth model generation, Mini is consistently pursuing the path of electrification and will be a fully electric brand by the early 2030s. Sales of the Mini Electric almost doubled last year, showing that the Mini community is growing and moving more and more in the direction of electric mobility,” said Mini in a press release.

The BMW-owned marque did not mention if the one-off Mini Concept Aceman equipped with Pokémon Mode will be sold after the event.

Mini is also the 2022 Gamescom’s official mobility partner and the new main sponsor of the Gamescom merch area. This year’s highly-anticipated gaming convention gathers gaming fans from all over the world in a 220,000-square meter exhibition space, with around 1,100 exhibitors, and hundreds of thousands of video game enthusiasts.

“A major feature of Mini is the positive and future-oriented approach to individual mobility as well as the distinctive design of the vehicles. Gamification will play an increasingly important role in the Mini of the future and offer a unique experience for our customers. In cooperation with Pokémon, the shared joy of the franchise brings two iconic characters, that are a perfect match, together with millions of fans. This is how we reach a whole new target group at Gamescom 2022, as an event for modern fandom, gaming and pop culture,” says Head of Mini Stefanie Wurst.

Dubbed “powered by Mini,” the 2022 Gamescom merch area boasts exclusive collectibles and is an ideal way for the Mini brand to connect with the enthusiastic gaming scene. The various limited Mini editions also make the hearts of loyal fans beat faster time and again and quickly become coveted collector’s items.

Mini also presented its “Play On!” campaign. In addition to encouraging fans to keep on playing, Mini’s latest initiative promotes an open and diverse society with playful enthusiasm.

Photos from Mini

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