Mitsubishi Motors has highlighted the Outlander plug-in hybrid electric vehicle (PHEV) as it joined the world in commemorating Earth Month 2023.
According to the United States arm of the Japanese automotive brand, the Mitsubishi Outlander PHEV is the world's first mass-market battery electric vehicle, the world's first plug-in hybrid sport utility vehicle, and the world's best-selling plug-in hybrid electric vehicle.
“The history of Mitsubishi Motors’ electrification program parallels the establishment of Earth Day. And while we have many pioneering achievements to be proud of, we're not resting on our laurels. Our all-new Outlander Plug-in Hybrid flagship is continuing our leadership in electrified mobility, setting sales records, earning awards, and accumulating accolades from media and customers alike. And we are eagerly anticipating new electrified Mitsubishi models in our near future, as outlined in our parent company's recently announced Midterm Plan,” said Mitsubishi Motors North America Chief Executive Officer Mark Chaffin.
Earth Day was first celebrated in 1970 after a Wisconsin senator organized a national demonstration to raise awareness of environmental issues. Meanwhile, half a world away, Mitsubishi Motors Corporation (MMC) was deep into its research and development work that would lay the foundation for more than 50 years of earth-friendly advancements in transportation.
In 2010, Mitsubishi launched the world’s first mass-market battery electric vehicle, the Mitsubishi Innovative Electric Vehicle (i-MiEV). It was — the carmaker pointed out — the product of almost 40 years of research and development.
Three years later, the company launched the Mitsubishi Outlander PHEV.
The three-diamond brand said that is looking forward to even more environmentally friendly achievements as part of its recently announced Midterm Plan, “Challenge 2025.”
Photos from Mitsubishi Motors and Juan Paulo Papa
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